By: Jessica Terashima
As an agency, your job is to help companies put their best foot forward when it comes to gaining subscribers, boosting sales, building loyalty, and driving retention. So how can text marketing help you help your clients? And why is EZ Texting the best option?
How Text Marketing Benefits Your Clients
If you want to help your clients make an impact, texting is a great place to start. Nearly everybody opens and reads the text messages they receive. Research shows that texting can reduce customer acquisition costs from as much as $20 to just pennies. Plus, adding texting to your marketing mix can lead to a 40% higher conversation rate.
A Great Marketing Mix
When you’re talking about the perfect marketing mix for you clients, texting nearly always makes sense. Keyword campaigns can help businesses grow their subscriber list. Text promotions can drive traffic both online and to stores. Text-based chats can help customer service solve problems. These are all features that you can add on to email, print and digital marketing packages with very little cost and effort incurred.
A Ready and Willing Audience
Compliance rules say that businesses can only text to explicitly opted-in subscribers. This gives clients a ready and willing audience, and a communication tool almost guaranteed to connect. This makes texting a slam-dunk option for clients hoping to drive traffic with special promotions, coupons or sales.
The EZ Texting Mass Texting Service
If your sold on getting texting in the mix, why go with EZ Texting? EZ Texting offers customers a simple online interface to upload and send thousands of text message with the click of a button. EZ Texting primarily offers shared short code SMS services, but also helps marketing agencies secure dedicated short codes as needed so that each of their clients can have their own trackable code.
EZ Texting Can Help
EZ Texting offers its service through an online portal that you can access from any device, anywhere there’s internet. You don’t need an IT department or any special equipment to get started. However, if you are interested in a more customized solution, EZ Texting does offer API service to marketing agencies that. This can be especially useful for agencies with many clients to juggle.
If you’re a marketing agency looking to get texting into the mix for your clients, we’d love to help. Learn more about how EZ Texting can help by calling our Client Success Managers (866) 676-2180 or can give it a try today!