5 Mobile Ecommerce Building Blocks
Mobile devices have nearly achieved maximum market penetration in the developed world, and studies indicate that 15% of purchases this year will have been conducted on a smartphone or tablet, propelling mobile ecommerce. It’s no surprise, then, that ecommerce sites have begun focusing their attentions on devising specific mobile marketing strategies that operate separately from desktop browser campaigns.
When handled correctly, mobile apps can have a tremendous impact on user engagement. But how do you make mobile really work for your brand? Here are five key areas to concentrate on if you want to propel your mobile marketing strategies beyond the ordinary:
#1
Responsive Design
The nebulous, enigmatic nature of search engine algorithms demand an adaptive approach to web design. Your content must not remain static, but making frequent updates is inconvenient and time consuming. This is where responsive design comes in. A well-designed, responsive website will optimize according to specific user history, preferences and device’s screen size.
#2
Social Networks
Follow the example of clever mobile apps like Facebook, which is drastically different to its desktop counterpart. The app lets customers sign in to their business location, offering potential scope for interaction between users who come to your site. Instagram is also leading the way in terms of applying the principles of social networking to ecommerce, by helping users share pictures of merchandise.
#3
In 2013, no website worth its salt is without a Google account and Google Maps. The former can help you extend your reach, while the latter provides essential location details about your business. It’s essential to be listed on Google Maps, especially with the recent advent of geo-positioning, which is helping customers find what they want, when they want it.
#4
SEO for Mobile
Ecommerce is waking up to the need for an entirely different approach to SEO when it comes to mobile marketing. Specific attention must be paid to keywords, which need to be shorter than a typical desktop campaign.
#5
Texting and Email
Communication is the key component of any successful mobile marketing campaign. Tailor your emails for mobile devices, and use short, succinct texts to get your message across. Unlike desktop campaigns, you should avoid images, video and other rich content that will only slow your audience down.
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