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SMS Marketing Halloween Promotions - How to Get Spooktacular Results

Halloween imagery and a smartphone
May 22, 2024
EZ Texting
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The National Retail Federation estimates American consumers will spend 8.8 billion dollars on Halloween in 2019. With figures like that, it’s no wonder that businesses large and small are looking to capitalize on Halloween enthusiasm.

At EZ Texting, we focus on helping companies leverage SMS marketing to reach large groups of subscribers and significantly impact their bottom line. So, how can texting help your business reach its holiday goals? Keep reading to find out.

SMS Marketing Halloween Promotions


1. Drive Traffic with a Promotion

Do you have a special that will rake in sales? Let your subscribers know with a text message. According to Velocify, texting in sales can lead to more than 100% conversion gains. Texting is a great way to send coupons, tell customers about sales, and share special seasonal offers.


2. Promote Engagement with a Holiday Greeting

Let your customers know you’re thinking of them, even if your business has nothing special for Halloween. EZ Texting offers free Halloween Greetings to download and send via MMS.


3. Coordinate Events with a Notification

If you’ve got a Halloween event in the works, texting is the perfect way to coordinate staff and attendees. With a 98% open rate (compared to just 17% for email), it’s the most effective way to ensure your message gets received – and that people show up!

Ensure you’re not missing out on one of the most significant revenue opportunities of the year. Scare up some customers by using text messaging in your Halloween campaign!


4. Invite Feedback with Spooky Surveys and Polls

Want to know the way to your customers’ hearts? Sometimes, it’s as simple as asking.

Send surveys or polls via text this Halloween to get a pulse on how your audience feels about your brand, their wants or needs, and so on. The survey or poll doesn’t necessarily need to be Halloween-related, but it can be a festive way to boost engagement around the holiday.

Here are some ideas for inspiration:

  • Take a poll of your company’s most boo-tiful fall decor.
  • Ask contacts to participate in a customer service survey, and you’ll give them a special Halloween website discount on their next purchase.
  • Ask your audience to submit their favorite name for your new seasonal coffee drink; the best answer is free coffee.

Check out these perfectly haunting Halloween MMS templates.


5. Offer Value with a Customer Loyalty Program

A loyalty program is one of the best ways to boost traffic and increase sales. What’s more, you’ll help to create long-time customers.

Not all loyalty programs are alike. Some involve tiered loyalty statuses (the more customers spend, the more rewards they receive), while some are structured more like punch cards, where every purchase, no matter the amount, gets you closer to a reward. The one thing that all loyalty programs do have in common is that they’re a cost-effective way to rake in consistent revenue.

Sample Text Message

Send SMS texts to your contacts this Halloween that showcase your new customer loyalty program. If your business already has one, send personalized rewards updates to your customers.


6. Grow Your Audience Through Opt-Ins

For any Halloween promotion, make sure that your text marketing strategy involves attracting more contacts. A surefire way to do that is by using customer growth tools like SMS keywords, QR codes, and website sign-up forms.

Using one or, even better, all three during your Halloween marketing campaign will help to grow your SMS audience. All they need to do is send a keyword to your dedicated number, scan a QR code, or type in their info on a web sign-up form. After consenting to opt-in to your text messages, voila! They’re a new contact with massive potential for becoming a lifelong customer.


7. Promote Your Social Media Contest

There’s no better way to drum up customer engagement around Halloween than with a good ol’ fashioned social media contest.

Give your audience fun ways to connect with your brand by hosting a contest for pumpkin carving, best costume, perfect pet costume, most haunted house decorations, and so forth. Followers can submit their photos, including your unique hashtag in the caption, to win. Not only will this boost engagement, but it will also drive more people to your website through social media tags and general interest.

Ensure the contest prize is valuable enough to followers and clearly stated to ensure people participate. After all, they don’t want tricks, just treats.

Halloween may be scary, but staying connected to your audience this Spooktacular season using SMS marketing with EZ Texting doesn't have to be. Start a free trial today and see how 98% open rates can help your business stay connected to those who matter the most today.

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