Labor Day Marketing Moment: How to Leverage SMS Marketing for Perfect Promotion
Boost your business this Labor Day by using SMS marketing to promote sales and win more customers
Marketing before and during holidays is crucial, and what better way to do it than with SMS marketing? Text marketing is one of the most effective ways to reach your customer base before and during Labor Day. It allows businesses to connect with audiences; notify them of upcoming promotions, offers, and deals; spur them to action; and make more sales. And a Labor Day marketing campaign is just one time to leverage the power of text marketing.
People always look for — and expect — deals around the holidays, but Labor Day is a particularly special time to offer promotions because:
- Many workers have a day off, which means more time to shop
- Families and college students are preparing for back to school
- People use the long summer weekend to take a staycation, travel, or tackle projects around the house
Capitalize on this confluence of customer needs by hosting a Labor Day sale, and read our SMS marketing tips to make a slam-dunk strategy to boost your business.
What Is SMS Marketing?
First, SMS marketing is sending text messages to contacts regarding appointments, reminders, alerts, promotions, and offers.
Businesses and organizations, from C corporations to nonprofits, use text marketing as part of their overall marketing plan to reach their audiences quickly and effectively. You might have also heard it referenced as text marketing, mass texting, and bulk texting — but they’re all different terms for the same thing.
What Are Some of the Benefits of Using SMS Marketing for Labor Day Promotions?
We could talk at length about the benefits of using SMS marketing for Labor Day promotions, but here, we’ll keep it short and sweet: SMS marketing has high open rates, allows for more personalized messages, provides trackable results, and is cost-effective.
High Open Rates
SMS messages have a very high open rate of 98%. For context, the average email open rate is around 18%. That’s a whopping 80% difference in whether someone is reading your message or not!
When looking for Labor Day marketing ideas, it’s necessary to incorporate text marketing so that your promotions are more likely to be seen by customers.
Now more than ever, consumers want to feel like the ads they see are personal and more relevant to them. Your business can stand out amid the online marketing static by targeting every message to your contacts.
That’s where SMS marketing shines. Each text message can be personalized to each recipient using customer segmentation features. Group your contacts by demographics, location, purchase history, and preferences to ensure they receive the right message at the right time. This way, they are more likely to read and engage with your message.
SMS messages are trackable, so you can see how many people are opening and engaging with your texts and clicking on links. SMS marketing platforms, like EZ Texting, provide powerful SMS analytics and reporting features so that you can see how your Labor Day marketing messages are performing. Learn how click-through rates, bounce rates, and other text marketing terms affect ROI.
While SMS marketing requires ongoing investment in your chosen SMS marketing provider, keywords, and individual messages, it is a cost-effective way to reach a large audience. Learn more about calculating the ROI for SMS marketing.
What Are Some of the Best Practices for SMS Marketing for Labor Day Promotions?
Let’s dive into some of the best practices for SMS marketing for Labor Day promotions so that the holiday weekend is successful for your business. Make sure to keep your messages short, write for your audience, personalize, and offer a good incentive (aka a deal!).
Keep Your Messages Short
Consumers have short attention spans, so if your message is too long or wordy, chances are that they won’t spend time reading it. Get to the point as quickly as possible and make your message clear.
Plus, SMS messages have a limit of 160 characters, so you’ll need to ensure that your intended message fits into that parameter.
Write for Your Audience
All Labor Day marketing messages need to be written for your intended audience. Are you targeting families doing last-minute back-to-school shopping or homeowners tackling outdoor jobs? Maybe you’re motivating young shoppers to take advantage of your online sale.
Do you see how each of these might be vastly different types of customers? That’s why it’s important to write for the correct audience. Avoid using jargon or technical terms that your customers might not understand or identify with.
Personalize Your Messages
Help your customers to feel seen by personalizing your Labor Day marketing messages. Leverage your customer segmentation tactics to create targeted texts.
For example, try to include the contact’s first name and reference their past purchase behavior or interest. You could also include location-specific information for Labor Day, like “beating the heat” for customers that live in the South.
Offer an Incentive
No Labor Day marketing idea is complete without some incentive for the customer. There’s no use in sending out a mass text if you’re not motivating your contact list to take action. Spur them to look at the online sale, make the offer time sensitive, remind them why they should be shopping (school, home-related tasks, etc.), and so on.
What Are Some of the Mistakes to Avoid When SMS Marketing for Labor Day Promotions?
Here are some of the mistakes to avoid when SMS marketing for Labor Day promotions:
- Sending too many messages. With text message marketing, there’s a sweet spot for the number of messages you send. If your customers feel bombarded by your SMS blast, they will likely unsubscribe from your contact list. Aim to send no more than one to two messages per week leading up to Labor Day and one reminder text on the weekend. You can use SMS marketing automation to schedule text messages.
- Not including a CTA. Always include a CTA (call to action) in your Labor Day marketing messages. This is what motivates people to engage with your holiday promotion.
- Not using clear language. With the influx of spam text messages these days, people are on high alert. Don’t let your text blast be considered spammy. Clearly state your business’s name, the offer or promotion, and opt-out instructions. Want to minimize opt outs? Here are nine tips for improving customer SMS engagement.
- Not tracking your results. You should be tracking all SMS marketing campaigns to assess their performance and make sure that they’re meeting your business goals. If they’re not, use your data insights to tweak the strategy.
How Can I Create Effective SMS Marketing Campaigns for Labor Day Promotions?
Check out our helpful list to create effective SMS marketing campaigns for Labor Day promotions.
1. Define Your Goals
Define the goals of your Labor Day SMS campaign before sending out text messages so that you know what you’re measuring. Your goal is probably to boost Labor Day sales — whether online or in-store. But other marketing campaign goals could involve customers registering for an event, donating to a fundraiser, or referring a friend.
2. Target Your Audience
We’ve discussed targeting your audience earlier in this article, but we have to mention it again in this list for creating an effective SMS marketing campaign. Knowing your audience is one of the cornerstones of SMS marketing 101.
For example, for Labor Day real estate marketing, you wouldn’t send open-house text message reminders to clients that you just successfully led through escrow. This would be confusing and a bit off-putting.
Make sure to tailor messages to each customer segment.
3. Create Compelling Content
Once you’ve defined your goals and have your audience in mind, it’s time to craft your message. Your content should be unique to your brand, use your brand’s tone of voice, engage your audience, offer value, and motivate customers to take action.
Learn more tips for optimizing your texts. We even have convenient SMS templates for those writer’s-block moments.
4. Use an SMS Marketing Platform
Choose an SMS marketing platform that makes creating, sending, and tracking your Labor Day marketing texts easy. Not sure where to look? Well, you’re in the right place!
EZ Texting is your all-in-one text marketing solution. From managing contacts and scheduling automated messages to tracking results, we make the SMS marketing process seamless. Plus, plans start as low as $20 per month, so your bottom line will thank you.
5. Test and Optimize Your Campaigns
See how different messages perform by conducting A/B testing, which means sending different messages to two contacts in the same group. This allows you to test which CTA works best, which tone of voice or verbiage is the most engaging, and so on. Once you know the most successful message, you can tailor future messages.
Have a Successful Labor Day Marketing Moment
There’s no need to shout your Labor Day deals from the rooftops — use text marketing instead! Labor Day marketing using SMS is one of the best ways to reach and engage with your audience while boosting sales.
SMS marketing is effective for Labor Day promotions because of its timeliness and ability to target customers’ immediate Labor Day needs: a good, not-so-old-fashioned sale. Plus, you can create personalized and trackable text marketing messages in a cost-effective way.
Some examples of successful SMS marketing campaigns for Labor Day promotions include businesses that follow the best practices for an effective SMS campaign: define your goals, target your audience, create compelling content to drive action, test and optimize your campaign, and use a SMS marketing platform.