Businesses can use MMS messaging to market their product or service, or to relay important information to their contacts or employees.
MMS messaging can also be used to alert prospective job seekers of information about current vacancies, and guiding delegates through conferences and trade shows. It is much less expensive to text a delegate a map of a venue and a schedule of events than it is to print and distribute thousands of guides that get lost or forgotten - and ultimately thrown away.
What Is MMS Marketing?
Most people are familiar with text messages sent using plain text. Plain text messages, or SMS messages, consists of text and emojis only, and can use up to 160 characters per message.
Technology has evolved, and most smartphones today have the functionality to provide a rich media experience. Sending messages with rich media can, in some circumstances, enhance performance and increase engagement, which in turn, drives virility and social sharing.
That’s what MMS marketing is all about.
MMS stands for Multimedia Messaging Service.
- MMS messages allow for images, audio and video files to be attached to text messages.
- The images, audio and video files are known as “multimedia” and abbreviated to MMS.
- MMS files can be photos or video taken by a mobile device, or files uploaded from a PC.
- Typically an MMS message can contain up to 500kb of data - enough for a 30-second audio or video file.
- The number of pictures that can be attached depends on their file size.
How EZ Texting Customers Use MMS:
- 30% of surveyed EZ Texting customers surveyed used MMS for prompts or nudges.
- 27% of surveyed EZ Texting customer surveyed used MMS for promotions.
- 18% of EZ Texting’s MMS customers surveyed used MMS for alerts.
Direct Marketing With MMS Messages
98% of the population has a mobile device that can receive MMS messages. 91% of those people keep their mobile device within reach at all times. Consequently, the “daily reach” of MMS marketing is significantly better than TV (80%), radio (59%), or printed media (13%).
Furthermore, 98% of MMS messages are opened within three minutes of receipt, compared to an open rate for email of just 22%. Coupons attached to MMS marketing messages have a redemption rate up to eight times higher than coupons attached to emails, and studies show that MMS marketing performs four to five times better than online advertising for increasing brand awareness.
Does Sending MMS Messages Work?
After providing SMS and MMS service for more than a decade, we've seen first-hand how powerful text messaging is for our customers. Those who put MMS messaging to use saw an average of 30% improvement in their results. And, 49% say they experience better results by sending MMS messages on a weekly basis.
Developing an MMS Marketing Database
One caveat with the statistics quoted above is that they assume every text message is sent to every mobile device.
Obviously, that is not the case.
MMS marketing is a “permission-based” activity - meaning that customers have to opt-in to receive marketing messages.
There are two ways in which you can encourage customers to opt into your MMS marketing service:
- Click-to-Join web widgets are placed on websites or on social media, offering an incentive for visitors to sign up to receive text messages.
- Keyword and short code services consist of a simple keyword that potential customers text to a memorable short code number (i.e. text “Join” to 313131).
Whenever a potential customer clicks to join or texts a keyword to your short code, their details are added to your database and they are opted in to receive future messages. This method of developing an MMS marketing service database is safe and protects personal privacy, and it also has the benefit of creating a database of customers interested in what your business has to say.
How MMS Marketing Works
Click-to-Join web widgets and keyword services are available from bulk texting service providers like EZ Texting. Your service provider also provides the browser-based platform through which MMS business marketing messages are sent. Once you have developed a database of contacts, you simply log into the platform, compose your text message, attach your multimedia file, and click send.
Within minutes, your database of customers will receive your MMS marketing message wherever they are, whatever they are doing. You can monitor delivery rates, open rates, and spikes in engagement through the platform. Because MMS marketing works through a browser-based platform, you can receive replies to your messages via any Internet-connected device.
MMS Marketing Software
"What is MMS messaging and how does it benefit my company?"
There are several features of MMS marketing software that can increase the impact of your text message campaigns, build your database of customers and increase your sales. The option to schedule your MMS messages in advance means that you can prepare your MMS business marketing campaign when it is most convenient to you, and have the campaign delivered to your contacts´ phones when it will attract the most attention.
You can sort your database of contacts into groups for easier management and so that segments of your customers only receive MMS marketing messages that are of interest to them. This saves you money on “wasted” messages, and also avoids the scenario in which customers opt out of your MMS marketing for business service due to receiving too many irrelevant messages. You can further reduce costs by saving sent messages as templates for use in future MMS marketing campaigns.
MMS Marketing for Business
If you would like to know more about MMS marketing for business, do not hesitate to review our FAQ page or call our friendly team of Client Success Managers.
If you would like to try running your own MMS marketing campaigns for your business, our team will walk you through the registration process, introduce you to the messaging platform and explain how to use MMS and text message marketing.
We have helped thousands of businesses set up their MMS marketing service, and it only takes one clever MMS marketing message to go viral - and be shared between friends, families, and colleagues - for your database of contacts to grow substantially, and to drive a massive increase in sales.