EZ Texting’s Favorite Ways to Use MMS in Text Message Marketing
Read on to find out how we like to use MMS texting in our marketing strategies.
MMS is a powerful marketing tool that can make your content more attractive to your customers, boost engagement, raise brand awareness, and more.
Our guide below covers some of our favorite ways of incorporating MMS in marketing campaigns.
Ways to Use MMS in Text Message Marketing
Ready to find out our favorite ways of implementing marketing MMS strategies? Follow along to discover how MMS can transform your business.
What Is MMS?
Let’s start from the top. What is MMS? MMS is short for Multimedia Messaging Service, which refers to any text message that includes a photo, video, website link, or emojis.
While it’s similar to an SMS or Short Message Service in that you can send two-way texts between you and your customers, MMS offers more flexibility. Unlike SMS messages, which only let you include 160 characters in standard-text format, MMS messages aren’t bound to character restrictions and can consist of multimedia content, from audio files to animated GIFs.
The Benefits of Using MMS in Text Message Marketing
So, what are the benefits of using MMS for text marketing? There are many benefits to using MMS in text message marketing, but perhaps the most important one is delivering more creative, informative, interactive, and personalized content than an ordinary SMS text.
You see, MMS mobile marketing lets you design media-rich texts that are more engaging and captivating to your audience. Rather than just including text, which has the potential to be boring, you can include images, videos, emojis, and even GIFs that are more eye-catching and appealing to your customers.
Not only that, but you can use these elements to illustrate your message, whether that’s including a photo of your new product or a short video clip about your upcoming event. These visual aids help make your text messages stand out from the rest.
Best Ways to Incorporate MMS in Text Message Marketing
You’re likely wondering how to incorporate MMS messaging into your mobile marketing strategy. Below are just a few of our favorite ways:
Send Promotional Messages
MMS marketing is ideal for sending promotional messages to your customers. For example, you could send an MMS with photos of your upcoming sale items or a video clip unveiling your latest product. Adding visuals to your promotional text messages will draw more attention to your content, which could generate leads and encourage more sales.
Provide Customer Service
Like SMS messaging, MMS messages offer a great avenue for instantly communicating with your customers. You can have a two-way conversation with your customers in real-time, allowing you to quickly and efficiently address their needs, thus enhancing their customer service experience.
And the beauty of using an MMS message is that you can include resources like website links, images, videos, or even audio clips to help resolve their issues. For example, if your customer needs help troubleshooting their recent purchase, you can send them a helpful how-to guide or video tutorial.
Drive Engagement with Content
Why send a plain text when you could send a video clip, photo, or automated image to communicate your message?
When you include interactive media within your texts, your customers will be more likely to engage with your content. For instance, if there’s a website link, they’ll probably click on it, and if there’s a short video, there’s a good chance they’ll watch it. The more compelling you can make your marketing copy, the more interactive it becomes.
When running your business, measuring your customers’ pulse is crucial. And because you can send clickable website links in your MMS messages, this offers a handy way of collecting feedback. You can include a link to your reviews page, a survey, or even a questionnaire that lets your customers provide insights.
Sending interactive, informative, and creative messages to your customers lets your brand’s personality shine. Instead of coming across as some impersonal, stuffy business, you can include visuals that make your messages more customer-friendly and inviting.
Best Practices for Using MMS in Text Message Marketing
As with implementing any marketing solution, it helps to be familiar with some of the best practices. The following are just a few of our top recommendations for using MMS in text message marketing.
Keep Messages Short & to the Point
Just because MMS texts have unlimited character limits doesn’t mean you should send wordy, lengthy messages. Instead, keep your messages short and sweet. For example, if you’re hosting a big sale, say that within the first sentence so your customers won’t drop off before they get to your point.
Use Clear & Concise Language
In addition to keeping your messages short and using clear and concise language. Your customers should be able to quickly scan your text and get the gist of it without needing to re-read it or pull out a dictionary to help decipher it.
Use High-Quality Images & Videos
If you use images and videos in your marketing MMS campaigns, you better use good ones! Nothing is more off-putting than sending a message with a grainy image or poor-production video clip.
Invest time and energy into selecting the best quality images and videos to ensure your messages come across as professional.
Personalization goes a long way in the marketing world. To capture your customer’s attention and make them feel seen, tailor your messages specifically to them. Include their names in their message or references with information based on their purchasing behavior or preferences.
Track the Results of Your Campaigns
Don’t just click send and hope for the best. Use the analytics and tracking tools with MMS marketing services to monitor your campaign’s performance. This way, you can determine if you’re getting the click-through rates and engagement that align with your goals.
Resources for Learning More about MMS
Want to learn more about how to incorporate MMS into your marketing strategies? Check out these handy resources below:
- Easy Guide to MMS Messaging
- MMS Marketing Features
- MMS Marketing: Adding Images, Audio, and Video to Your Marketing Texts
- With EZT’s Shutterstock Integration, Get the Most Out of MMS Picture Messaging
The Future of MMS in Text Message Marketing
As we look forward, MMS has much potential in the marketing world. With the onset of AI technology, we expect to see automation play a more significant role in how we use MMS messaging. For instance, AI technology can improve the customer service experience, using pre-programmed responses to quickly and efficiently respond to customers in real time. AI technology can also help generate new marketing ideas and concepts around your MMS campaigns to ensure you’re producing fresh and engaging content every time.
What are you waiting for? Now’s the perfect time to implement an MMS marketing solution of your own. Contact us today to find out more about our free 14-day trial!
The best way to track the success of your MMS campaign is to use analytics tools. Your MMS marketing service will include an entire dashboard that will track your metrics, such as your open rates and click-through rates, which can help you determine how well your campaign is performing.
To create an effective MMS campaign, we recommend determining your goals, defining your purpose, creating informative and engaging content that aligns with your goals and purpose, finding a cadence for sending your messages, and monitoring the results.
There are a lot of benefits to using MMS for customer service, such as the fact that you can send media-rich content with videos, images, and website links to help support your customers. Also, MMS messages don’t have character limits, so you can send as much text as you need to address your customers’ questions or concerns.
You can use MMS to promote your products or services in many ways, including sending messages with promotional information, invitations to an upcoming product launch, promo codes, and more. And because MMS lets you include media, you can add images, videos, and even automation to further elevate your messages.