Services Privacy Policy

Effective date: May 27, 2022

CallFire, Inc. d/b/a EZ Texting ("EZ Texting") is committed to protecting the privacy of your information.

1. 1. Services Covered

This Privacy Statement describes EZ Texting's information practices relating to your use of our account portal and associated platform services (collectively, the “Services”). For information about our privacy policies governing your use of our websites (“EZ Texting Sites”), please consult our separate EZ Texting Website Privacy Policy, available at:

In this Privacy Statement, “we,” “us,” “our,” or “EZ Texting” refers to EZ Texting and our affiliates, which includes any person or entity that controls EZ Texting, is controlled by EZ Texting, or is under common control with EZ Texting (such as a subsidiary, parent company, or employee).

Your use of our Services, and any dispute over Privacy, is subject to this Privacy Statement and our Terms of Service, available at:, including its applicable limitations on damages and the resolution of disputes.

2. Information EZ Texting Collects from You

EZ Texting collects information from Customers in order to help provide them with the best possible user experience, including:

Required Contact Information

When expressing an interest in obtaining additional information about our Services or in registering to use them, EZ Texting requests you to provide us with some basic contact information, such as name, company name, address, phone number, and email address.

Billing Information

When purchasing our Services, EZ Texting requires you to provide us with financial qualification and billing information, such as billing name and address, credit card number, and the number of employees within your organization that will be using our Services. We also track your usage of our Services, such as the number of times you use our Services and which ones you use, so we can properly bill you for your use of those Services. Payment information is collected and processed by our third-party payment processors.

Security, Fraud Prevention, and Network Management

We collect information from you for authentication and security purposes. For example, we collect your IP address when you login to our account portal as part of our “Identity Confirmation” and “IP Range Restrictions” security features. We also collect information from you and your use of our Services that allows us to appropriately manage our networks.

Content of Your Communications and Related Data

We collect the content of your telecommunications and related information in connection with your use of our Services. To transmit your messages, voice broadcasts, and other communications, we collect the content of what you communicate through our Services and transmit it to the next carrier. Likewise, we collect and transmit related data to the next carrier that is necessary to route and connect your communication to the intended recipient.

Communications with Our Customer Support Team

When you reach out to our customer support team, we may use the information that you provide us to communicate with you about your use of our Services, to respond to inquiries and complaints, and for other customer service purposes.

Optional Information

EZ Texting may also give you the option of providing additional information to us, such as company annual revenues, total number of employees, and industry. We may offer you the option to import your email address book or calendar. This category of optional information includes any information that you voluntarily provide to us while using the Services.

3. How EZ Texting Uses the Information It Collects

Depending on how you use the Services, we may use your information to improve our Services, develop new features, and to market and promote our Services. For example, we use this data to:

connect our Customers with one another. For example, we may use your information to offer you the opportunity to connect with other Customers who you might know or who might share similar characteristics, such as location or industry. We may also suggest connections between Customers whose calls, messages, broadcasts, or campaigns target similar Contacts based on analyses of Customer information or other de-identified or aggregated data.

allow Customers to engage, interact, and communicate with one another about their uses of our Services. For example, we may give you the opportunity to notify Customers that you have connected with about your uses of our Services, and you may receive similar notifications from other Customers. These notifications may be initiated by you or by EZ Texting.

EZ Texting may use and share aggregate or de-identified with third parties for marketing, advertising, research, or other purposes.

The next Section discusses certain other categories of information that are regulated by the Federal Communications Commission (FCC). To the extent that this Section and Section 4 conflict, Section 4 is controlling.

4. Consent for Use of Confidential Data and Customer Proprietary Network Information

In order to better serve our Customers’ needs and to offer them additional products and services, EZ Texting may analyze certain information about their usage of our Services. Such analyses will be based on your anonymized, aggregated data, and any information belonging to you will not be personally identifiable. We will provide the results of any such analyses to you in order to help you understand how other businesses that may be similar to yours are using our Services. The information used for this analysis may include:

Customer Proprietary Network Information

Information that is made available to the EZ Texting solely by virtue of your relationship with us as a telecommunications carrier is known under FCC regulations as Customer Proprietary Network Information ("CPNI"). This carrier- acquired, generated, or maintained information relates to the quantity, technical configuration, type, destination, location, and usage amount of your telecommunications services purchased from EZ Texting. It also includes the content of specific telecommunications that Customers make or receive, as well as the related local and toll billing information.

EZ Texting acknowledges its duty under federal law and/or any applicable state law to take reasonable measures to safeguard the confidentiality of your CPNI.

Confidential Information

In some circumstances, EZ Texting may include in its analyses Confidential Information (“CI”) that is not covered under the definition of CPNI, such as your subscriber list or published information (listed or unlisted). CI could include information like your name, telephone number, address, and information related to non-telecommunications aspects of our Services. We use your CI solely on an anonymized basis.

By using our Services, you grant EZ Texting permission to use any CI and CPNI for the purpose of improving your experience with our Services, providing insight into how you and other Customers use our Services, and offering you any and all products and services available from us, including offerings that are different from those you currently buy from us.

You have a right to disapprove of our uses of your CPNI and CI as set forth above. You may withdraw the permission you have granted us by agreeing to these terms at any time by notifying us in writing at

5. Sharing of Information Collected

We may share your information with third-party service providers or others who need access to the information to perform their work on our behalf. For example, we may share your information with service providers who host our Sites, analyze aggregate information about our customers, assist us in detecting and deterring fraud, security incidents, or other unlawful activity, and for other business purposes described in the How EZ Texting Uses the Information It Collects section. Additionally, EZ Texting may share information provided by you with our agents so that these agents can contact you on our behalf. EZ Texting may also share this information with our agents to ensure the quality of information provided. EZ Texting does not share, sell, rent, or trade personal information with third parties for their own promotional purposes.

EZ Texting reserves the right to disclose your information, including personal information, to comply with legal obligations, if required by law, if we reasonably believe that disclosure is necessary to protect our rights, and/or to comply with a judicial proceeding, court order, or legal process, or if we believe that disclosure is reasonably necessary to protect the public from harm.

If we go through a corporate sale, merger, reorganization, dissolution, or similar event, the personal information that we gather from you may be part of the assets transferred or shared in connection with the due diligence for any such transaction. Any acquirer or successor of EZ Texting may continue to use that data as set forth in this Privacy Statement.

6. Customers’ Contact Data

EZ Texting Customers use our Services to host data and information. Such information usually includes Customers’ Contact Data, such as data about the contacts they wish to communicate with by using our platform and Services. EZ Texting processes Customers’ Contact Data on behalf of our Customers. We only use Customers’ Contact Data for the purpose of providing Services to our Customers and as otherwise permitted under our applicable agreements with our Customers.

6.1. Release of Contact Data. By uploading your Contact Data to our Services, you release this information to us for purposes of providing the Services.

6.2. Right to Store and Use the Contact Data. By uploading your Contact Data to our Services, you represent that you have the right to store and otherwise use that Contact Data on our Services, as well as the right to communicate with the Contact using that information.

6.3. Customer Responsibility for Maintaining a Secure Account. Customers are responsible for maintaining the security and confidentiality of their EZ Texting usernames and passwords. This is important to protect the confidentiality of their Contact Data.

6.4. Requests for Deletion of Contact Data by the Contact. Any Contact of a EZ Texting Customer who would like their data to be deleted from a Customer’s account should send such requests directly to the Customer.

7. Friend Referral

You may elect to use our referral service to inform their friends about our Sites and Services. When using the referral service, EZ Texting requests the friend’s name and email address. We will automatically send the friend a one-time email inviting him or her to visit our Sites. We do not store this information. You are responsible for obtaining the consent of any friend or referral that you provide to us.

8. Security

EZ Texting uses reasonable precautions proper security measures to protect the information we collect through the Services from unauthorized access, disclosure, alteration, and destruction. Please be aware that, despite our efforts, no data security measures can guarantee security.

You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust, unique password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.

9. Correcting and Updating Your Information

Customers may update or change their registration information by editing their user or organization record. To update a user profile, please visit the EZ Texting Login Page, sign in with your login information, and then click "My Account" and click “Personal Info.” To discontinue your account and request that the information you maintained on our Services be returned to you, please email Requests to access, change, or delete your information will be handled to the extent possible within 30 days.

10. Notice Concerning Children

Our Services are not designed for children under thirteen (13). If we discover that a child under thirteen (13) has provided us with personal information, we will delete such information from our systems.

11. Our Role as a Service Provider Under the CCPA

When we operate as a service provider under the California Consumer Privacy Act (“CCPA”), we process or maintain personal information on behalf of our business customers that provide personal information to us in compliance with written contracts that we enter into with our business customers directly. In accordance with the CCPA, we will only use and disclose personal information we receive from our business customers as necessary to provide the Services to our business customers, to retain or employ another service provider where that service provider meets the requirements of a service provider under the CCPA, for our internal use to build and improve the quality of our Services as permitted under the CCPA, to detect security incidents or protect against fraudulent or illegal activity, and for the purposes enumerated under the CCPA or as otherwise required by the CCPA.

In general, when we operate as a service provider, we will handle requests on behalf of our business Customers as they require under the applicable agreement we have in place with them. Where applicable, we may act on behalf of our business Customers according to their instructions or by responding to a consumer that the request cannot be acted upon because the request has been sent to a service provider.

12. Communications Preferences

We may send periodic promotional e-mails to you. You may manage your receipt of marketing and non-transactional communications by clicking here or by clicking on the "unsubscribe" link located at the bottom of our marketing emails. Additionally, you may send a request specifying your communications preferences to

If you opt-out of receiving promotional e-mails, we may still send you e-mails about your account or any services you have requested or received from us.

13. Changes to this Privacy Statement

This Privacy Statement is current as of the Effective Date set forth above. We may change this Privacy Statement from time to time, so please be sure to check back periodically. We will post any changes to this Privacy Statement on our Sites. EZ Texting will provide notification of material changes to this Privacy Statement on our Sites at least thirty (30) days prior to the change(s) taking effect.

Contacting Us

Questions regarding this Privacy Statement or the information practices related to our Services should be directed to EZ Texting Privacy by emailing or by mailing EZ Texting Privacy, 548 Market Street, Suite 44523, San Francisco, CA 94104-5401.