Articles by Lauren Goldenberg

How Religious Organizations Can Use Text Messaging to Uplift & Keep the Faith

Mon, 11/16/2020 - 10:03 — Lauren Goldenberg

“Tradition!” It’s what defines us. As Tevye so memorably sings in the rousing opening number of Fiddler on the Roof, it’s what balances us. Without it, our lives would be as shaky as the eponymous Fiddler.

This year, the way we celebrate and think about religion and religious institutions, may look very different. The Jewish High Holidays, for example, were quite unlike any that we’ve ever experienced. Our rabbi cautioned us about our own traditions, our history, and how we can’t let the virus and the economic downturn shake them down. 

The price of the pandemic is costly. Of course, most folks are hurting in a variety of ways. But synagogues, churches, mosques, and other organizations of faith are feeling the pinch as well… at a time when many are seeking their guidance and clarity the most. 

Congregants cannot so easily congregate. Membership rosters are down. Pre-schools, Hebrew schools, and Sunday schools across the country require a Wi-Fi connection. And even bake sales and other types of fundraisers are limited.

Perhaps more than ever, religious organizations are…

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Brand Building with Business Texting

Tue, 11/10/2020 - 10:01 — Lauren Goldenberg

Brand building is just as important for small businesses as it is for global enterprises. Dial it up and create a deep connection with your customers and clients using business texting.

“I consider texting my secret weapon, and any good agent should, too. It’s like Thor’s hammer, Wonder Woman’s lasso and Spiderman’s web shooters all rolled into one. When used right, it can be what sets you apart from the pack — what no other agent can mimic and take away from you,” proclaims Hassan Riggs, Founder and CEO of Smart Alto.

Branding, or your ‘signature story,’ is all the buzz in marketing circles. Why?

It’s an attention-grabber, immediately signaling to your audience what defines you and distinguishes you from competitors. It’s a memorable logo design. It’s engaging, value-driven content. It’s indelible. 

Or, as Vice Chairman of Prophet, David Aaker views it, “Brand stories are a hot…

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How SMS Alerts Can Help You Prep for the Unexpected in the Post-Election Time

Mon, 11/02/2020 - 16:10 — Lauren Goldenberg

It wouldn’t be 2020 if an unexpected situation arose that required some urgent communications. We all know that this year’s Presidential Election will be consequential. And after a tumultuous year, communities across the nation expect to hear from their employers, businesses they patronize, and their community leaders when emergencies spring up.

So how best to get a jump on your emergency communication strategy? SMS text message marketing has been proven again and again to be the most efficient and effective way to reach people immediately... and right where they are: their mobile phones.

Whether at home on Zoom calls, taking care of critical (but socially distant) errands, or out casting ballots — everyone’s likely to have their cellphones on them, ready to receive any urgent alerts from the businesses and organizations they rely on.

How do you prove to constituents and customers that their trust is well-deserved? You communicate with them, sharing updates and need-to-know info as it plays out in real time. Texting is the best channel to deliver these crucial messages, with 98% open rates, nearly 90% of which are opened in the first three minutes. In…

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6 Ways to Streamline Seasonal Staffing

Thu, 10/15/2020 - 17:07 — Lauren Goldenberg

Whenever your busy season comes — whether that be tax season, back to school, summer, or the holidays — seasonal staffing can help you accommodate (and cash in on) the spike in business.

This year, however, has been unlike any other year on record. Stay up to date on best practices and changing rules for how you can successfully navigate seasonal hires during the pandemic.

How the ‘K-shaped’ Economy Will Affect the Season

While some industries are hurting... others are blossoming. What this means for recruiters is that for verticals bustling with opportunity, the percentage of candidates with ample experience in their particular sector are likely already working (because of an influx of jobs in their market). Thus, recruiters will want to get creative and seek candidates with transferrable talent. A savvy recruiter — whether at a staffing agency, internal HR, or even the owner of the business — will cut through the clutter to find the best person for the job and will not be so beholden to previously paint-by-numbers formulas. After all,…

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Curbside Pickup — The New Customer Necessity

Tue, 10/13/2020 - 12:16 — Lauren Goldenberg

Who remembers the scene in Love, Actually where Rowan Atkinson hilariously over-the-top gift wraps a necklace Alan Rickman plans to purchase? Mr. Bean assures the hapless Rickman that he’ll have the gift ready for him in the “flashiest of flashes” — once he adds the requisite bag, ribbon, boxes, flower buds, lavender, cinnamon sticks, and sprigs of holly. The customer (Rickman) eventually leaves, baffled by the encounter.

Ah, the real-world shopping experience. But alas, the gift-buying experience for shoppers this year looks to be markedly different, and curbside pickup — like its safety-focused cousin contactless delivery — is an unavoidable part of a retailer's new reality.
 

Curbside Pickup Will Be With Us Long After Coronavirus  

Curbside pickup isn’t new to 2020. It’s a trend that’s been picking up steam for years. It even has its own acronym: BOPIS (Buy Online, Pick-Up In Store)... although some customers prefer to call in advance to pick up their…

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How to Help Your Business and Customers Avoid Text Smishing Scams

Fri, 10/09/2020 - 11:41 — Lauren Goldenberg

As if 2020 wasn’t delivering us enough to contend with. Now, many of us are receiving unwanted SMS text scams (supposedly, but not really) from USPS. And with Amazon Prime Day kicking off soon, along with what may be a rollercoaster Black Friday-Cyber Monday-Holiday Shopping Season that may basically last the rest of the year (hopefully giving a nice boost to the economy), two things are for sure... There will be more shipping than ever before. And more scamming.

SMS phishing — also called “smishing” — is the act of committing text message fraud to dupe unsuspecting victims into revealing account info, their trackable location, or installing malware. The ruse typically includes links to fake websites (that often look legit) and/or requests for personal data ranging from passwords to social security numbers to common ID/password protection questions.

High-Tech Scammers Have Gotten Sleek, Savvy, Stealthy — and Increasingly Dangerous

Not all heroes wear capes. And not all scammers appear shady. Smishing has become a well-oiled machine. So brilliantly deceptive that people may not even realize they’re being hoodwinked — until it’s too late. “The scammers are pretty…

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Contactless Delivery: Safety, Convenience, Sales 

Thu, 10/08/2020 - 17:30 — Lauren Goldenberg

“Walmart is contactless. Kohl’s is contactless. Even local liquor stores on the corner are going contactless", muses Chris Walton, CEO and Founder of Omni Talk. "It’s becoming retail’s version of a safe word, something every retailer has to have if it is to thrive.”

Retailers — brick-and-mortar, eComm, or a mix — can no longer afford to coast on well-honed business models. Procedures and expectations that were second nature just months ago can now be outdated at best and potentially harmful at worst — both to your financial bottom line and the health of your customers, staff, and yourself.

So What Now?

Entrepreneur John Assaraf once remarked that “If you’re interested, you’ll do what is convenient; if you’re committed, you’ll do whatever it takes.”

As a business owner or marketing strategist, it’s your priority to ensure that your company finds prosperity no matter the situation. In these tumultuous economic times, you must be firmly committed with focused energies…

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12 Tricks to Make Halloween a Treat This Year

Tue, 10/06/2020 - 11:44 — Lauren Goldenberg

Halloween is not cancelled. If anything, it may be even bigger (and hopefully more lucrative) than ever this year.

Traditionally, Halloween has been a prime time for businesses of nearly every industry and audience to engage with customers. It’s a fun and festive holiday that encourages a fun and festive marketing strategy to draw customers to your office, storefronts, and social media channels.

Halloween Can Still Be Fun In 2020

Yes, it’s true that Halloween simply cannot be the jam-packed all-night party it often is for many revelers. (Boo!) Nor will kids be trick-or-treating all around the neighborhood in the same fashion. There may even be some novelty costumes out on display. (How many do you expect will try to dress as the coronavirus itself or as political candidates?)

But Insight to Action, a market research and segmentation firm, conducted a survey which found that at least 60% of consumers expect Halloween 2020 spending to be the same as 2019. And 70% of moms plan to celebrate the day with the kids, with about a third…

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Real Estate Listings Reach New Heights with Zoom Towns & MMS Messages

Tue, 09/29/2020 - 12:46 — Lauren Goldenberg

Take your listings to new heights, whether you specialize in residential or commercial real estate, by zooming your focus far, far out — with aerial photography.

Drone photography (as well as drone video content) is among the most buzz-worthy real estate trends to play to your advantage by pairing with MMS marketing — delivering timely info to your leads where they really live: their mobile phones.

But don’t take it from us. The National Association of Realtors (NAR) advises brokers of the very same on their website: “Many commercial properties or large parcels of land do not lend themselves well to traditional photography.”

And this goes double for residential homes, where NAR notes that imagery from drones (aka Unmanned Aerial Systems) are an “incredible tool for potential homeowners moving to a different city, buying a second home, or trying to streamline the research process necessary to buy a new home.”

Add to that our current pandemic reality, where many buyers may opt for viewing properties virtually — not…

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How Automated SMS Messages and IoT are Reimagining Businesses

Thu, 09/24/2020 - 15:38 — Lauren Goldenberg

The rapidly accelerating road along the ol’ Internet Superhighway has led us to the Internet of Things (IoT).

The IoT represents one of the fastest-growing channels going — composed of physical devices that “talk” to each other: from simple sensors to smartphones and wearables and yes, even Alexa. Boost their power with SMS and these robust technologies can transform the way we do business — from retailers to automotive, finance, healthcare, hospitality, fitness, and virtually every industry imaginable.

Connected We Stand, Unconnected We Falter

SMS and IoT are all about connectivity. And the more connected we are, the less un-connected we wish to be. The question isn’t whether to adapt new technologies. Research and experience has shown businesses cannot afford not to. The question is only how long can anyone wait? In…

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