Best Texting Features for Customer Acquisition, Engagement, and Retention

EZ Texting's Top-Rated SMS Marketing Features

EZ Texting has a mission:  To make it simple for businesses to text customers. Texting provides an easier way to acquire new customers while also allowing you to engage with and provide excellent service to the customers you already have. 

Why have smart marketing pros started relying on text campaigns to get customers’ attention? Because 98% of the population has a mobile device that can receive text messages, and 91% of those people keep their mobile device within reach at all times. Consequently, the “daily reach” of text marketing is significantly better than TV, radio, or printed media.

This guide is designed to give you a basic understanding of how our text service can be the cornerstone of your audience growth strategy.

 


Text Marketing for Customer Acquisition 

Outbound marketing is only as effective as your list of contacts. If your audience hasn’t chosen to receive your advertising or promotions, they won’t be well received. With a text campaign, contacts opt in to receive texts from you, so they’re higher quality leads. EZ Texting’s user-friendly features like Keyword campaigns allow you to connect with and text people that want to hear from you, making them more receptive to your marketing. 

Keywords and Shared Short Codes

Even if you don’t know it, you’ve probably seen the use of Keyword campaigns before. If you’ve ever seen a message like “Text the word SUBSCRIBE to 313131,” you’ve seen a Keyword. In this example, “Subscribe” is the Keyword and “313131” is the SMS  short code. 

This type of signup is by far the most popular and effective way to acquire new customers and add prospects to your marketing list. 

You can choose a Keyword that reflects your industry or a special offer like a coupon or discount (think SHOES or FREEDONUT). When users text this word or phrase to your share  short code, they will automatically be subscribed to your text marketing list. 

 

 

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Text Messaging for Business Engages Customers Better

With more than 15 years in the communications business, we here at EZ Texting know the power of a text marketing service. EZ Texting’s text campaigns get 600% more engagement than a typical marketing email, which generally has an open rate of about 20% and click-through rate of 3.4%. Compare that to the EZ Texting app, which supplies a free URL shortener to allow you to track click-throughs. Our data reveals that text campaigns that include a link have a 73% average click-through rate. 

 

Text Alerts for Business

Using a text message system for alerting your customers is a simple and cost-effective way to get the word out about sales, promotions, limited-time donation matches, new products or menu items, or seasonal services. Businesses of every type can find useful ways to alert their customers about time-sensitive information, and meet their financial goals at the same time. For instance, one EZ Texting customer, EnPowered Solutions, an energy consulting business, uses text alerts to help its clients reduce energy usage and lower business operating costs.

 

Personalized Reminders

Sending automated text reminders is a terrific way to keep customers engaged and show them that you care about their experience. If you have a service-based business, you can schedule reminders for appointments and make it convenient for your customers to cancel or reschedule via text message. This saves you a ton of time and money lost on no-shows while offering a valuable service to your clients. 

But you don’t have to stop at appointment reminders — you can also use this automated text message software feature to remind customers about annual sales and events that they wouldn’t want to forget.

 

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Improve Customer Retention with Better Customer Service 

No one wants to wait for answers to customer service problems anymore. Using text message-based customer service allows you to give quick answers to customer questions and address service issues efficiently.

SMS Chat

Over 90% of consumers would rather engage with a business via text message than with a phone call. Text customers to give them what they want: fast, direct, personalized answers to their questions. EZ Texting’s chat feature is the fastest, easiest business messaging service out there. It lets customers contact you with a text message using either a new or existing number (even via landline texting). Not only does this mean that issues can generally be resolved more quickly, but also that customers are more satisfied with the process. 

Enable Your Landline for Texting

Many established businesses would never dream of giving up the business phone number that their customers know by heart, and now you don’t have to. EZ Texting’s text-to-landline sign-up process allows you to easily set up text messaging to and from your existing landline so that you can use texting as part of your customer service process without investing in any new equipment or changing your number. 

The success of your business depends on being able to communicate with your customers effectively. By leveraging SMS and MMS messaging, you can more easily acquire new customers, engage with those you already have, and respond to service requests efficiently, leaving your customers more satisfied. 

Ready to try it for yourself?