By: Valaer Goldsworthy
Let’s say your marketing strategy is pulling in the leads. Great, you’ve aced the first step, but now you need to implement a strategy that can convert these sales leads with as little overhead as possible, in as little time as possible. While some entrepreneurs use SMS marketing to generate leads, other teams are creatively using bulk texting for conversion.
As a Market Sales Manager at a large home improvement retailer, Robert Love’s sales team is tasked with converting lukewarm leads that are passed to his team when prospective customers contact the store to learn more about home improvement installation services or schedule a free in-home consultation. In the process of contacting these prospects and scheduling a consultation or providing an estimate, the sales team’s leads tend to go cold.
Robert’s solve needed to be automated and executable at a low cost since re-engaging cold or dead sales leads can be tougher. He discovered EZ Texting’s SMS marketing platform and promptly launched a series of bulk messaging campaigns to convert would-be buyers into paying customers. After just one month, he was able to increase his sales conversion rate by 6%, getting more than 50% of his dead sales leads to re-engage. Read the full sales case study about Robert to find out what SMS marketing tactics his sales team is using that helped him close $97K in new business.
See how other businesses are using EZ Texting to build their customer list and increase sales conversions:"In just six months we have created a subscriber base of 500+ customers and growing. These are customers that we can consider our loyal "fan base." We can target them directly and efficiently as often as we see suitable for any of our marketing campaigns."
--Libby Kaler, Marketing Coordinator at MNBE. Full review on TrustRadius."We have well over one thousand NYC buildings as our customers. The property superintendents which are onsite deal directly with heating units, and we supply heating oil to those units. In the winter months, the supers' schedules get very hectic. We know they can sometimes forget. So we weekly send them a text to check in. This way they can order direct in response and we follow up with the property owners or managers with the level reported by the super."
--Felix Tapia, Director of Marketing at Robison. Full review on TrustRadius.
It's so simple to get a text marketing campaign up and running, it's something you can start for your own sales team today. EZ Texting is the smartest, fastest, most reliable way to connect with your mobile audience. Our message solutions are top-rated for their user friendliness, but we want to help you every step of the way. To get you started, we've put together a guide with all of the secrets that sales teams need to master text marketing. Or go ahead and sign up for a free trial — no credit card required! Or download your free copy of Secret Playbook for Retail Text Message Marketing.
Photo: Getty Images/FlamingoImages