Mobile Messaging Made Easy

Text marketing’s 98% engagement rate means your messages will be read and responded to — fast. No other channel comes close.

START 14–DAY FREE TRIAL

How This Genius Sales Team Converts More Leads Using SMS Marketing

Sales Leads Using Text Messaging
15
Sep
How This Genius Sales Team Converts More Leads Using SMS Marketing

Let’s say your marketing strategy is pulling in the leads. Great, you’ve aced the first step, but now you need to implement a strategy that can convert these sales leads with as little overhead as possible, in as little time as possible. While some entrepreneurs use SMS marketing to generate leads, other teams are creatively using bulk texting for conversion.

As a Market Sales Manager at a large home improvement retailer, Robert Love’s sales team is tasked with converting lukewarm leads that are passed to his team when prospective customers contact the store to learn more about home improvement installation services or schedule a free in-home consultation. In the process of contacting these prospects and scheduling a consultation or providing an estimate, the sales team’s leads tend to go cold.

Robert’s solve needed to be automated and executable at a low cost since re-engaging cold or dead sales leads can be tougher. He discovered EZ Texting’s SMS marketing platform and promptly launched a series of bulk messaging campaigns to convert would-be buyers into paying customers. After just one month, he was able to increase his sales conversion rate by 6%, getting more than 50% of his dead sales leads to re-engage. Read the full sales case study about Robert to find out what SMS marketing tactics his sales team is using that helped him close $97K in new business.

See How Other Businesses Are Using EZ Texting to Build Their Customer List and Increase Sales Conversions

"In just six months we have created a subscriber base of 500+ customers and growing. These are customers that we can consider our loyal "fan base." We can target them directly and efficiently as often as we see suitable for any of our marketing campaigns."

—Libby Kaler, Marketing Coordinator at MNBE. Full review on TrustRadius

"We have well over one thousand NYC buildings as our customers. The property superintendents which are onsite deal directly with heating units, and we supply heating oil to those units. In the winter months, the supers' schedules get very hectic. We know they can sometimes forget. So we weekly send them a text to check in. This way they can order direct in response and we follow up with the property owners or managers with the level reported by the super."

—Felix Tapia, Director of Marketing at Robison. Full review on TrustRadius.

It's so simple to get a text marketing campaign up and running, it's something you can start for your own sales team today. EZ Texting is the smartest, fastest, most reliable way to connect with your mobile audience. Our message solutions are top-rated for their user friendliness, but we want to help you every step of the way. To get you started, we've put together a guide with all of the secrets that sales teams need to master text marketing. Or go ahead and sign up for a free trial — no credit card required! Or download your free copy of Secret Playbook for Retail Text Message Marketing.

  New call-to-action

Photo: Getty Images/FlamingoImages

 

Recent Blog Posts

Smishing
15
Sep

How to Help Your Business and Customers Avoid Text Smishing Scams

As if 2020 wasn’t delivering us enough to contend with. Now, many of us are receiving unwanted SMS text scams (supposedly, but not really) from USPS...
Learning Pods
15
Sep

How Texting Enhances Learning Pods

As the parent to a kindergartener in a district with all-remote learning in place, I’ve witnessed firsthand the number of learning pods pop up in our...
Hiring
15
Sep

Don't Miss a Perfect Recruit: Personalize the Hiring Process with SMS

“Often, the mavericks who've skipped the box-ticking in life are the ones we're seeking.” So explains Dawn Graham — a highly sought-after career coach...
SMS Texting for Marketing & Sales

Introducing New Generative AI Features!

Now it’s even easier for your team to connect with your audience and collaborate on inbound messages. Yes, that means fewer missed messages!
Welcome to texting transformed.

TEAM INBOX: Assign and collaborate on 1:1 messages, enabling faster problem resolution through streamlined teamwork. Start Here
AI REPLY: Drastically reduce two-way texting response time by letting AI handle inquiries - faster, smarter, better! Start Here
AI COMPOSE: Craft captivating mass messages to start and continue conversations with generative AI. Start Here