Differences Between SMS and MMS: Top Things That Businesses Need to Know

07 Aug
Businesses continue to leverage the power of text messaging to engage and excite audiences. In fact, 49% of EZ Texting's customers surveyed saw improved results by sending MMS (Multimedia Messaging Service). Additionally, 44% of customers prefer offers and reminders via SMS compared to email (18%), smartphone applications (11%), and voicemail. For many industry-leading businesses, texting is a go-to marketing and messaging solution.
 

However, before investing in an SMS (Short Message Service) for business, consider the unique and inherent differences between SMS (Short Message Service) and MMS. A better understanding of these differences is critical to businesses' marketing success. In this article, we'll explore the key differences between SMS and MMS messages, so you can better understand how each can be used to communicate with your customers.

MMS Example

 

Differences Between SMS and MMS

Text messaging is changing the way organizations communicate with customers. From retail and faith-based organizations to real estate and nonprofits, thousands use SMS for business to initiate more personalized and authentic communications. The best text messaging platforms make it simple and easy to send thousands of SMS and MMS via desktop, laptop, or mobile phone.

What is SMS Messaging?

SMS is a text messaging service component supported by most telephone, internet, and mobile-ready systems. Users send trillions of messages per year, and 98% of texts are opened within the first five minutes or less of receipt. SMS supports alphanumeric messages of 160 characters or less. Mass texting applications allow businesses to add security protocols to protect customers from potentially malicious activity. SMS use cases include:

 

Read 4 Strategies for Successful Text Marketing

What is MMS Messaging?

MMS is a standard way to send multimedia content including images and videos. MMS allows users to exchange text messages greater than 160 characters in length. Most MMS messages can contain up to 500 KB of data or enough for a 30-second audio or video file. The amount of images users can attach to an MMS message is dependent on file size. Additionally, files sent via MMS count against both the sender's and recipient's monthly data limits. With a paid plan, EZ Texting customers can send both SMS and MMS messages without worrying about data limits.

Many brands leverage the power of MMS to distribute video content. This form of marketing is so effective, in fact, that 64% of users are more likely to buy a product online after watching a video.

 

Get Your Guide to Growing Your SMS Marketing Campaigns

SMS vs. MMS: Which is Right for Your Business?

Which channel is right for your organization? When choosing between SMS versus MMS, identify your organization's goals and objectives. Are you interested in sending text-only communications or visual messages? Take some time to analyze your audience's behavior. Finding the right messaging channel is largely dependent on the unique characteristics, behaviors, and interests of your target audience. Do you receive a higher level of engagement via simple text messages or colorful imagery and videos?
 

Also, consider the drawbacks of each messaging channel. The character constraint of SMS can cause major roadblocks for businesses that need to send large amounts of content. Moreover, data and carrier restrictions may prevent some users from receiving MMS communications.

Regardless of which channel you use, always get permission from your subscribers, especially if you plan to send them routine marketing messaging. This ensures that you remain in compliance with texting guidelines enforced by the Federal Communications Commission (FCC). Sending unsolicited text messages or engaging in other fraudulent activity may result in severe legal punishment.

Mastering SMS and MMS With EZ Texting

Founded in 1960, Dominos Pizza is recognized as a leader in pizza delivery, operating a network of company-owned and franchise-owned stores worldwide. Ryan Swanson, Area Director for Prairie Pizza, a Domino's Pizza franchise, used SMS to accomplish two goals: growing the franchise's Facebook group and selling more pizza. Previously, Swanson advertised the franchise's web address at local sports games.
 

"Most students are not going to jot down a website during a basketball game," admitted Swanson. "But, taking a couple of seconds to send and receive a text with the URL of the group makes sense." Roughly 10% of the 3,000 students attending the game texted in within a few minutes and another 5% did so by the end of the night, resulting in nearly 600 opt-ins. By the end of the semester, the Facebook group had amassed nearly 2,000 fans and more than 850 students enrolled in the franchise's SMS marketing list.

For more information, visit Domino's Pizza SMS Marketing Case Study.

Business text messaging — SMS and MMS — is proven to play a vital role in any mobile marketing and communications strategy. Not only does it have a broader reach than any other form of direct marketing, it uses an immediate and intimate channel of communication that people frequently interact with. An easy-to-use and affordable communications tool, business text messaging delivers immediate enhancements to any organization's digital marketing or communications efforts.

 

Thousands of industry-leading organizations partner with EZ Texting. Features such as autoresponders, and drip campaigns allow organizations to conduct marketing and messaging initiatives more effectively and efficiently. Moreover, with EZ Texting, you don't have to become a business text messaging master overnight. EZ Texting's outstanding customer support team will guide you every step of the way. Are you ready to unlock the power of SMS and MMS? EZ Texting Customer Support Managers are ready to assist. Call (866) 676-2180 to learn more about our flexible pricing plans.

Get the Guide to Growing Your SMS Marketing Campaigns

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