If you’re like most small business owners, finding an effective marketing tool that doesn’t break the bank can be a real challenge. The good news is that mobile marketing is a low-cost tool that generates real-time responses at rates ten or more times that of traditional media.
The most successful small businesses have been using text message marketing to boost profits, improve competitiveness, and more for many years. Put simply, if you haven’t already invested in the power of text message marketing for your small business, you’re seriously behind.
The fact is, you’ll have difficulty generating new business, promoting special sales and offers, and increasing the lifetime value of your customers without a high-powered and results-driven mobile marketing program.
To maximize text messaging effectiveness, check out these awesome mobile marketing ideas for small businesses.
5 Mobile Marketing Ideas for Small Businesses to Try Right Now
Text MarketingIf you haven’t heard, texting is the fastest and easiest way to connect with people on their mobile devices. Whether you want to send a quick promotion or encourage long term engagement, texting just makes sense. Additionally, sending a picture message will make your important message pop even more.
We know that knowledge sharing makes for compelling content. A weekly or biweekly podcast can keep your customers informed and in-the-know about important sales events, company news, mission, and more. Also, consider guest-starring on a partner company’s podcast. This idea works best for small businesses that rely on relationship-building including law firms, martial arts schools, and financial advisory firms.
"Flash mobs" bring together groups of people around an interest or cause. You can use mobile parties to organize offsite events that demonstrate loyalty for your brand. For example, set up a get-together and give a discount to everybody who brings photo proof they attended to your shop.
Polls and ContestsMobile marketing is all about response, and polls or contests can increase your level of response. They also give you an opportunity to go back again to those who responded to you, creating a feedback loop that leads your subscribers to feel progressively more invested in your business. The more invested they feel, the more they'll choose your shop over an Internet site.
Street TeamsRadio stations have used this concept for decades; they assign an elite status and provide low-cost giveaways to people willing to network market for them. A simple response-oriented SMS campaign can create an instant street team to get the word out about upcoming events, products, and specials. You can expand this idea by creating a VIP second subscriber list for your elite fans -- one attached to early announcements and select deals
Launch a Successful Text Marketing Program
After you’ve rallied around a few mobile marketing ideas, it’s time to start to put those things into practice. In most instances, partnering with a reliable partner will give your small business the technology needed to quickly and easily write text messages, attach imagery, and target specific segments of your audience. EZ Texting’s customer support teams are ready to guide you through every step of this process. To get started, we recommend downloading our free guide: The 9 Step Roadmap to Text Message Marketing. In the guide, we’ll give you everything you need to know to master text message marketing. Over the years, we’ve helped thousands of small businesses just like yours to achieve their text marketing goals and objectives.
Are you ready to get started?