Has your sales pipeline dried up? Is your contact list a graveyard with no signs of life?
You’re not alone. In fact, we hear from thousands of small businesses facing the exact same scenario. As an industry-leading text marketing provider, we know a thing or two about turning that ship around.
The fact is, Short Message Service (SMS) marketing for small business is a proven and cost-effective method for driving increased sales and conversions. There are hundreds of text message marketing statistics that support this channel’s effectiveness. In fact, more than 90% of text messages are opened within the first three minutes of receipt.
Your email marketing program isn’t getting anywhere near that kind of engagement. Investing in a text message marketing program is absolutely a worthwhile investment.
The best part is that it only takes a few minutes to get started.
The Master’s Guide to SMS Marketing for Small Business
Thousands of small business use text message marketing to encourage increased marketing engagement from prospects and customers. In our experience, most small businesses use text marketing to generate increased customer acquisition, deploy promotions and notifications, maximize customer service effectiveness, and increase internal efficiency.
Getting Started With SMS Marketing
Launching your first text marketing program is easy. In fact, it only takes a few minutes. Most small businesses owners and marketers add click-to-join widgets to websites, email signatures, and social media channels. Additionally, some small businesses pair a Keyword with a Short Code to encourage quick text marketing opt-ins.
Keyword: A unique term (comprised of letters and/or numbers) that people use to communicate with your small business. Example: JOIN
Short Code: A five or six-digit number that people typically send a text message to in order to join an SMS service. There are some distinct short code variations including, shared, dedicated, and vanity. Example: 313131
In most instances, partnering with an experienced text message marketing provider is the easiest way to get started with SMS marketing. To unlock rapid text marketing success, we recommend downloading our FREE quick-start guide:
Benefits of SMS Marketing
The most significant benefits of SMS marketing include:
Speed: SMS messages are limited to 160 characters max. It doesn’t take an exorbitant amount of time to develop or read a text message. In today’s fast-paced world of short attention spans, text marketing gives your small business a serious advantage.
Directness: The text message application is one of the most frequently checked applications on users’ phones. By comparison, most email inboxes are only checked once or twice per day, and emails sent from small businesses are often filtered out automatically.
Reporting: Most text message marketing providers make it simple and easy to access data related to texts delivered, contact count, and more. The savviest text message marketers analyze this data to make simple adjustments to future text campaigns.
SMS Marketing Rules and Regulations
As you know, text marketing is a permission-based activity. Additionally, small businesses are subject to the rules and regulations of the 1991 Telephone Consumer Protection Act (TCPA). These rules and regulations are intended to prevent spamming and protect personal privacy. The Mobile Marketing Association has produced a Code of Conduct that condenses TCPA into a series of best practices for text marketing. Additionally, EZ Texting offers compliance tips for small businesses.
Furthermore, text marketing for small business is also subject to the rules of the companies that carry and deliver SMS messages. The Cellular Telecommunications Industry Association (CITA) stipulates that SMS marketing must not contain content such as profanity, pornography, or hate speech. This organization will also prevent the delivery of any small business texting campaign that endorses illegal drug use or violence.
Getting Started With SMS Marketing With EZ Texting
There are hundreds of SMS marketing providers out there. Each offers very distinct software features. You need to prioritize the text marketing providers that align best with your marketing goals and objectives.
As a recognized leader in SMS marketing services for small business, we have helped more than 160,000 businesses just like yours. In minutes, you’ll have everything you need to get started!
To kickstart your text marketing journey, we recommend downloading our quick-start guide: The 9 Step Roadmap to Mastering Text Message Marketing. If you want to start fast, these are the nine mission-critical steps you need to take!