SMS Marketing for Small Business - How to Send Business Text Messages

Have you considered investing in Short Message Service (SMS) marketing for your small business? If you haven’t already made the jump to SMS marketing, you’re behind the curve and at serious risk of getting outpaced by your biggest competitors. The fact is, SMS marketing boasts the highest open rates of any marketing channel. The most significant benefits of SMS marketing include:

  • Speed: SMS messages are limited to 160 characters max. It doesn’t take an exorbitant amount of time to develop or read a text message. In today’s fast-paced world of short attention spans, text message marketing gives you a serious advantage.
  • Directness: The text message application is one of the most frequently checked applications on a user’s phone. By comparison, most email inboxes are only checked once or twice per day, and emails sent from businesses are often filtered out automatically.
  • Reporting: Most text message marketing providers make it simple and easy to access data related to texts delivered, contact count, and more. The savviest text message marketers analyze this data and make simple adjustments to future text marketing campaigns.

Below, learn more about the benefits of SMS marketing for small business. Use these expert insights to craft a high-powered and results-driven text message marketing strategy for your small business.

SMS Marketing for Small Business 

Some of the biggest businesses in the world use SMS text marketing to generate leads, increase sales and build brand loyalty. Ford, Walmart, and Pizza Hut are three huge brands that frequently run successful SMS marketing campaigns. The good news is that you don't have to be an enormous corporation to see a boost from sending business text messages.

Why SMS Texting for Small Business? 

It is not only the reach of SMS business marketing services that makes texting for business so effective. 90% of SMS text messages are opened within three minutes of receipt, compared to an email open rate of just 22%. Business SMS marketing performs four to five times better than online advertising for creating brand awareness and increasing purchasing intent, and — when attached to texting campaigns for business SMS — coupons have a redemption rate up to eight times higher than coupons attached to an email.

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How to Start Text Message Marketing for Small Business

To start text message marketing for small business, you need a list of customers to send text messages to. A contact list is easy to build with “Click-to-Join” widgets on your website, Twitter account and Facebook page, and printed messages in your premises inviting customers to text a keyword to a short code number. For example, “text ‘DONUT’ to 313131 to get a free donut on your next visit.”

Keywords are usually included in subscription packages offered by providers of texting for business services. Service providers also usually let you use one of their shared short code numbers (such as “313131”) for free in your business SMS marketing. When a customer opts into your SMS marketing services via a website widget - or texts the keyword “donut” to 313131 - they are added to your database of customers and opted-in to receive future text messages from your business.

Rules and Regulations for Text Message Marketing for Small Business 

As well as being a permission-based activity, text message marketing for small business is subject to the rules and regulations of the 1991 Telephone Consumer Protection Act (TCPA). These rules and regulations are intended to prevent spamming and protect personal privacy. The Mobile Marketing Association has produced a Code of Conduct that condenses the TCPA into a series of “best practices” for SMS marketing for small business. Additionally, we’ve compiled our own list of compliance tips for small businesses.

Text message marketing for small business is also subject to the rules of the companies who carry and deliver SMS text messages — collectively known as the Cellular Telecommunications Industry Association (CTIA). The CTIA stipulates that SMS marketing for small business must not contain content such as profanity, pornography or hate speech. The Association will also prevent the delivery of any small business texting campaign that endorses illegal drug use or violence.

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 Start Your Text Message for Small Business Journey 

EZ Texting is a leading provider of SMS marketing services for small business. Since 2006, we have provided simple-to-use, cost-effective small business marketing software for more than 160,000 clients. Small business texting is the most cost-effective way to increase sales and build customer loyalty in a marketing environment dominated by big business. Make sure you benefit from it the EZ Texting way!