Text campaigns make it easy to engage, inform, and drive your contacts to take action.
of texts are opened within
3 minutes of receipt
of text messages are
opened vs. 18% of emails
of consumers prefer to receive appointment reminders via text
reduction in no-shows possible
with scheduled reminders
What are Text Campaigns?
There are three primary types of text campaigns: drip campaigns, scheduled message campaigns, and recurring message campaigns.
Text Campaign Features & Benefits
Dramatically Reduce Appointment No Shows
Appointment confirmations and reminders give patients and customers an easy way to confirm or reschedule
Boost Event Attendance
Send event reminders and important details to attendees, employees, or volunteers
Collect Revenue Faster
Keep accounting streamlined with scheduled reminders for upcoming or overdue payments
Convert More Leads
Create text-based lead nurture campaigns to educate prospects and prep sales teams
Hire & Onboard New Employees Faster
Create a series of scheduled, personalized text messages to educate and onboard new hires
Engage with Your Community
Improve the customer experience by scheduling personalized birthday and anniversary greetings
MMS Design Template
Add color to your campaigns with our library of vibrant MMS design templates that can be used to enhance text campaigns triggered by holidays, birthdays, and anniversaries.
Download a template and then add it to our built-in image editor (powered by Shutterstock) for further customization. It’s easy!
How to Set Up a Text Campaign
Start with your goal. The fastest way to create management interest in your SMS campaign is assigning SMART goals: Specific, Measurable, Attainable, Realistic, Timely
As you think about objectives for your campaign, consider prioritizing what you can do that will convey your message successfully. Use a SMART worksheet with sample goals to begin to organize your SMS campaign.
Sell Your Product
to move more units
Boost Brand Awareness
and social channels
Increase Website Traffic
How Long Should a Text Campaign Be?
That all depends on your audience and objectives, but as with all things text it’s best to keep things brief.
A scheduled reminder message may consist of one, simple SMS reminder, while drip campaigns can feature multiple messages sent over a longer period of time (though generally a few weeks to a month).
An example drip campaign may look like this:
How Often Should You Text Customers?
This falls under common sense, but our recent Consumer Texting Behavior Survey confirmed it — the vast majority of consumers prefer to receive texts from a business or organization Monday-Friday, 9AM-5PM or during the hours that are typical to the particular business.
This is not only when your customers want to receive a text message, but it’s also when you will experience higher engagement rates.
How Do You Know Your SMS Campaign Is Working?
This is where solid reporting tools become indispensable. First, check your platform's reporting tools to understand what is and isn’t working. This includes texts sent, messages received, click-through rates (CTRs), and trending engagement.
Look for response rates to determine how successful your campaign was (or wasn’t) and adjust your plan accordingly based on those results.
Text Campaigns for
Use group messaging to send instant communications to both clients and their customers — improving efficiency and growing business.
Fitness & Gyms
Group texting can help your retail or ecommerce business reach more customers instantly, driving engagement and sales.
Restaurants can use group texting to instantly send discounts and promotions to loyal customers and streamline staff communications.
Bars and clubs can use group messaging to instantly send promotions to customers and improve staff communications.
Retail & Ecommerce
Many churches use group texting to communicate with their congregations, including reminders about church services, Bible study classes, and community events.
Nonprofits often use text messaging services to communicate policies, organize volunteers, and solicit contributions.
Text Campaign Frequently Asked Questions
You can set appointment reminders to send at a specific time and date before an event occurs, like 24 hours before an appointment, to dramatically reduce last-minute cancellations and no shows. It’s often a good idea to provide an option to reschedule for your contacts to further streamline your process.
With everyone using mobile phones, SMS has become an effective way to send collection notifications and reminders. Since text messaging
Here are 4 best practices to help your SMS collection efforts:
1) Always include clear instructions on what the recipient needs to do
2) Include a deadline
3) Personalize your messages for better results
4) Be mindful of using language that can be considered offensive or threatening (e.g., “lawsuit,” “pay up,” “process server”, etc.)