EZ Texting Champions Transparency with the TrustRadius TRUE Program

June 8, 2020 — SANTA MONICA, Calif.

EZ Texting has been certified as a TRUE software vendor committed to ethical review management

True Badge 2020

SANTA MONICA, Calif — June 8, 2020 — EZ Texting, the leader in SMS marketing software for business, today announced that TrustRadius has recognized EZ Texting with TRUE certification.

As the most trusted review site in the business technology industry, TrustRadius maintains an ongoing commitment to high-quality, detailed, and unbiased reviews helping buyers make great decisions. The next wave in the transparency revolution is TRUE, a program which recognizes technology vendors that are:

Transparent, Responsive, Unbiased, and Ethical

EZ Texting has been certified TRUE for going above and beyond to manage customer reviews to the highest industry standards. To qualify for TRUE, EZ Texting has committed to:

  • Provide equal opportunity for product users to share honest feedback in reviews
  • Disclose how they source reviews and how incentives are used
  • Read all published reviews and respond when necessary
  • Represent review content accurately in sales and marketing materials
  • Disclose the use of intent data for marketing purposes

As the first initiative of its kind, TRUE recognizes vendors that commit to transparency in all aspects of the review process. TRUE builds trust between buyers and vendors and incentivizes greater transparency in the industry as a whole, creating a true win-win in the marketplace.

EZ Texting agrees that transparency matters no more than ever before. As Norm Happ, CEO of EZ Texting states, “Because EZ Texting is customer-centric, we’ve always been committed to managing customer voice in ways that are authentic and ethical. We’re excited to join with TrustRadius in setting the industry standard for transparency. TRUE recognizes the way we’ve always engaged our customers. Potential customers who see our TRUE badge know that they can trust EZ Texting as a valuable and ethical partner.”

TRUE is the newest innovation to differentiate leading vendors in the B2B technology industry. With the TRUE program, EZ Texting partners with TrustRadius to provide buyers with the most invaluable asset available: a single source of truth.

This news comes following TrustRadius naming EZ Texting one of the top rated mobile marketing tools for 2020 earlier this year. For more information on EZ Texting, please visit eztexting.com.



About EZ Texting

Founded in 2004, EZ Texting has served over 210,000 customers and is the #1 SMS marketing software, setting the standard for business texting platforms. Our messaging solutions are featured as a top 20 Best Product for Marketers and allow businesses of all sizes to reach and engage their mobile audiences. Headquartered in Santa Monica, CA, and with offices in Austin and Kiev, EZ Texting is a SaaS company that delivers the fastest, easiest, and most reliable way to connect. Backed by Morgan Stanley Expansion Capital, Investor AB, and ROCA Partners, EZ Texting is continuously voted a Best Place to Work.

Text “TRY” to 858585 to see how it works.

About TrustRadius

TrustRadius is the customer voice and insights platform that helps tech buyers make great decisions, and helps technology vendors acquire and retain great customers. Each month, over half a million B2B technology buyers use over 222,000 verified reviews and ratings on TrustRadius.com to make informed purchasing decisions. Headquartered in Austin, TX, TrustRadius was founded by successful entrepreneurs and is backed by Next Coast Ventures, Mayfield Fund, and LiveOak Venture Partners.

Media contact:

BLASTmedia for EZ Texting
Hannah Goodwin