EZ Texting Appoints 35-Year Industry Exec Mark Little as CRO

November 5, 2019 — SANTA MONICA, Calif.

Little joins EZ texting with extensive experience accelerating growth for tech companies

Mark Little

SANTA MONICA, Calif. — November 5, 2019 — EZ Texting, the leader in SMS marketing software for business, today announces the appointment of Mark Little as Chief Revenue Officer. With significant experience in building go-to-market capabilities for reputable technology companies, Little’s addition enables EZ Texting to achieve world-class growth.

“Mark’s track record of building high-performance, deeply engaged teams using his intensely collaborative and developmental leadership style made him the obvious choice for EZ Texting,” said Norman Happ, CEO of EZ Texting. “When we set our new growth trajectory in place, we knew we needed a deliberate set of strategies coupled with dogmatic execution, which aligns perfectly with Mark’s previous experiences in high-growth companies. EZ Texting customers, partners and employees will benefit from what Mark brings to our expanding revenue operations team.”

Little joins EZ Texting from The Alexander Group, a premier revenue growth consulting firm, where he helped technology companies build and transform high-growth go-to-market organizations. In his role as principal and leader of the San Francisco region, he restaffed the team with the high-caliber consulting talent it needed to succeed. Prior to The Alexander Group, Little served as the COO and board director for Humanity.com., the CEO for Totaljobs Group and VP and Managing Director of the UK at Intuit. Earlier in his career, Mark held executive positions at companies including VistaPrint, Monster.com and Kinko’s.

“I see the tremendous opportunity we at EZ Texting have to help further establish texting as a highly valuable method for businesses to communicate with consumers and to extend our category leadership,” said Little. “EZ Texting is in the ideal position to deliver an industry-leading platform enabling our customers to inform, support and engage with their audiences more effectively. I look forward to making an impact by attracting and retaining one-of-a-kind talent as well as delivering exceptional customer experiences.” 

Mark’s appointment to CRO follows the appointment of Craig Klemp to VP of Partnerships in September and Norman Happ to CEO in April. For more information on EZ Texting, please visit eztexting.com.




About EZ Texting

Founded in 2004, EZ Texting has served over 210,000 customers and is the #1 SMS marketing software, setting the standard for business texting platforms. Our messaging solutions are featured as a top 20 Best Product for Marketers and allow businesses of all sizes to reach and engage their mobile audiences. Headquartered in Santa Monica, CA, and with offices in Austin and Kiev, EZ Texting is a SaaS company that delivers the fastest, easiest, and most reliable way to connect. Backed by Morgan Stanley Expansion Capital, Investor AB, and ROCA Partners, EZ Texting is continuously voted a Best Place to Work.

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Media contact For EZ Texting:

Hannah Goodwin


(317) 806-1900 ext. 120