Vijesh Mehta Appointed EZ Texting CEO

December 8, 2021 — SANTA MONICA, Calif.

Vijesh Mehta Appointed EZ Texting CEO

Vijesh press release

SANTA MONICA, Calif — December 7, 2021 — EZ Texting, the leader in text marketing solutions for small and medium businesses, announced the appointment of Vijesh Mehta as CEO.

Most recently serving as Chairman & CTO, Mehta co-founded the company in 2005, which started as a self-service marketing solution used by businesses to better and more effectively communicate with their customers. Over the past 15 years, Vijesh has held multiple leadership roles within the organization. He has been instrumental in the growth of the company, including securing two rounds of investor-led financing, driving the business to profitability, and promoting the cultural values enabling the company to receive several distinguished “Best Places to Work” awards in Los Angeles and Austin.

“Since co-founding the company all those years ago, this business, and our customers have been my focus,” says Mehta. “I’m excited for our next phase, and I‘m glad to help lead EZ Texting into its bright future.”

The appointment comes on the heels of Norman Happ’s departure from the company. Happ joined EZ Texting as CEO in April 2019 after serving in executive roles at Evernote and Intuit. During his tenure with EZ Texting, Happ led the growth of the core business to meet and exceed revenue targets and helped transform it to a remote-first company. Along with the Senior Leadership Team, he helped the company navigate the complexities of COVID-19 and the ensuing unprecedented economic crisis, and retrench EZ Texting as the category leader in the text marketing space.

Of Happ’s departure, Mehta says, “Norm leaves our business in a very strong position, and I thank him for his leadership and dedication to making EZ great for our customers and our people. He built an excellent team that knows how to solve problems for customers, and has laid a solid foundation that we will continue to build upon.”

Mehta will remain as Chairman of the Board of Directors, while his appointment as CEO takes immediate effect.



About EZ Texting

EZ Texting is a SaaS company that delivers the fastest, easiest and most reliable way to connect. It has served over 210,000 customers and is the #1 text marketing platform for business users. The messaging solutions allow businesses to quickly and effectively reach and engage their mobile audiences. With employees around the world, EZ Texting is continuously recognized as a Best Place to Work, as well as a top product for small and mid-market businesses. The company is backed by Investor AB, Morgan Stanley Expansion Capital, ROCA Partners, and CIBC. To find out more, follow us on Twitter and LinkedIn.