EZ Texting Pricing for Canada

CASL (Canada’s Anti-Spam Legislation) is the federal law that governs commercial electronic messages, which includes marketing texts (SMS), email, and similar digital communications that are sent to or from Canada. It requires prior consent, clear sender identification, and an easy unsubscribe in every message; significant penalties apply for violations. 

Quick Details:

• Applies to any commercial electronic message (CEM) encouraging a commercial activity, regardless of profit intent, including SMS/texts.
   
• Core compliance: consent (express or qualifying implied), identify sender, provide working unsubscribe. EZ Texting helps you with all 3!
   
• Administrative monetary penalties can reach $10M (CAD) per violation for organizations.

Yes, SMS marketing is legal in Canada, but it is strictly regulated under Canada’s Anti-Spam Legislation (CASL). To comply with CASL, businesses must meet the following requirements:

• Express Consent: You must obtain clear, opt-in permission before sending SMS messages. This means the recipient must actively agree to receive texts (e.g., checking a box or texting a keyword to join).
   
• Proper Identification: Every message must clearly state who the sender is, including the business name and valid contact information (phone, email, or website).
   
• Easy Opt-Out: SMS messages must include a simple unsubscribe method—usually by replying “STOP” or “ARRET”—and you must honor the request within 10 business days.
   
• Record Keeping: Keep documentation of how and when consent was obtained to remain CASL-compliant.
   
• Additional Regulations: Quebec may require messages to be in French or bilingual, and all messages must comply with Canadian privacy laws like PIPEDA.

Penalties for non-compliance can reach up to $10 million for businesses, so strict adherence is essential. SMS marketing in Canada is effective and legal—as long as you follow the rules.

EZ Texting is a top-rated SMS marketing platform for Canadian businesses. It provides all the tools you need to stay compliant, grow your list, and effectively engage your audience.

Why choose EZ Texting for Canada?

• CASL Compliance: Built-in tools to help meet Canada’s Anti-Spam Legislation (CASL) requirements—like express opt-in and easy opt-out.
   
• High Deliverability: Use toll-free and short code numbers trusted by Canadian carriers.
   
• Bilingual Support: Easily send messages in English and French, perfect for reaching customers in Quebec.
   
• Easy List Growth: Collect contacts via keywords, web forms, and QR codes.
   
• User-Friendly Platform: Simple drag-and-drop tools, pre-built templates, and real-time analytics.
   
• Dedicated Support: Access onboarding help and expert guidance tailored to Canadian regulations.

Best for: Small businesses, franchises, nonprofits, and enterprises across Canada looking for a compliant, reliable, and easy-to-use SMS solution.