Deal-Closing Real Estate Prospecting Scripts

What Makes a Simple Text So Powerful?

• Near-perfect visibility – SMS boasts a 98 % open rate, so your message won’t vanish in a spam folder.
• Lightning-fast engagement – 83 % of millennials read a text in under 90 seconds, and SMS drives up to 45 % reply rates (email averages ~6 %).²
• Personal & human – Texts land in the same inbox buyers reserve for friends and family, creating a low-pressure, conversational tone.
• Mobile-first convenience – Embed listing links or “Reply YES to tour” prompts so prospects can act the moment interest sparks.
• Algorithm-proof delivery – Unlike social feeds or inbox promotions, every compliant SMS shows up on the lock-screen—no pay-to-play needed.

After a Website Inquiry

Use this script to follow up with leads who browsed a property on your site. It turns curiosity into conversation.

Hi {{first_name}}, thanks for checking out {{property_address}}. Want to schedule a tour or see similar homes nearby? Reply Y and I’ll text you the options. – {{agent_name}}

Open House Follow Up

Stay top-of-mind after a showing and open the door to feedback or next steps.

Great meeting you at today’s open house! What did you like most about {{property_address}}? Let me know if any questions come up. – {{agent_name}}

Referral Introduction

Warm up a lead passed to you by a friend, client, or colleague.

{{referrer_name}} said you’re house hunting! 🏡 I can text you a quick market snapshot for {{city}}. Want me to send it over?

Re-Engage a Dormant Lead

Reignite interest with a market update that gives them a reason to respond.

Still on the lookout for a new home? Prices in {{neighborhood}} dropped 4% this month 📉 Reply SEE for a fresh list of homes. – {{agent_name}}

Farm a Neighborhood with Geo-Targeted Texts

Ideal for real estate farming or circle prospecting around a recent listing or sale.

{{first_name}}, a home near you just got an offer above asking 👀 Curious what your property might be worth? Text VALUE, and I’ll send you a quick report.

1. Stay Compliant With Opt-Out Language

Include your brand name and a clear opt-out like “Reply STOP to unsubscribe.” This isn't just about legality. It signals respect for your audience and protects deliverability.

2. Respect Time Zones and Local Hours

Send messages between 9 a.m. and 7 p.m. local time. Better yet, use software that auto-adjusts delivery times based on each recipient’s area code.

3. Use First Names for a 30%+ Boost in Replies

Messages that begin with "Hi [First Name]" are more likely to be opened and replied to. But don’t stop there. Reference previous interactions or interests if available (e.g., "about the demo you attended").

4. Bundle Your Message into One

Avoid splitting content into multiple texts. A single, tight, and purposeful message keeps people from opting out and makes your CTA more effective.

5. Use Soft CTAs Instead of Hard Sells

Instead of saying “Buy now”, try “Want more details?” or “Would this be useful for you?” A soft CTA invites dialogue and reduces pressure, especially in early-stage outreach.

6. Test and Optimize With A/B SMS Variations

Regularly run A/B tests with different wording, tone, and send times. Even small tweaks, such as replacing “Let me know” with “Does this sound helpful?” can significantly impact your results.

7. Follow Up—But With Value

One text isn’t always enough. Send a follow up message 24–72 hours later that adds value (e.g., “Just found a case study that might help—want me to send it over?”). Always offer an easy out.

8. Mirror the User’s Tone and Language

If someone replies casually (“yeah” instead of “yes”), reflect that tone in your response. This type of micro-mirroring fosters trust and makes your message feel more like a genuine conversation.

9. Include a Trackable, Mobile-Friendly Link

If you include a link, make sure it’s short, mobile-optimized, and trackable. Services like Bit.ly or Rebrandly help measure click-throughs while keeping the message clean.

10. Avoid Buzzwords or “Spammy” Phrases

Phrases like “Free!!!” or “Limited time offer” can get flagged by carriers or trigger spam filters. Stick with clear, conversational language and value-driven wording.

11. Use Smart Segmentation for Better Relevance

Segment your audience by intent, location, behavior, or interest. A tailored message like “Spotted you were hiring SDRs—can I help with that?” beats any generic blast.

12. Optimize for Generative Engine Visibility

As search and generative engines surface more AI-curated results, your content needs to reflect real user questions, intent, and clarity. Structure your texts with useful insights, clear formatting, and natural language phrasing, just like you'd speak in person.

Quick & Easy Setup

Get started in minutes with your choice of a local, toll-free, or dedicated short code number, perfect for building trust and boosting response rates.

AI-Powered Script Generator

Save time and write smarter. Just enter a prompt and let our AI-driven message generator craft personalized follow up texts, tailored to your audience.

1,800+ Seamless Integrations

Automatically sync leads from Zillow, Realtor.com, or your CRM into text campaigns. No manual entry, just instant outreach.

Real-Time Campaign Analytics

Track everything in one place: click-through rates, replies, scheduled showings, and more. Optimize your messaging and convert more leads with real-time performance data.