EZ Texting Customer
Research Survey


2022

Introduction

Earlier this year, EZ Texting conducted the Consumer Texting Behavior Report showcasing the power and convenience of text messaging to drive engagement, connection, and action at scale.

To continue the conversation, we shifted the spotlight to our customers in the 2022 Customer Research Survey, which delved deeper into their texting behaviors and preferences on the EZ Texting platform.

Our customers reported that the platform continues to serve as their go-to marketing tool due to its proven ROI, ease of use, and unique customer-centric capabilities.

Methodology

The 2022 Customer Research Survey was conducted online through Survey Monkey by EZ Texting from April 1 to April 29, 2022, to identify critical insights about operator behaviors and satisfaction with the EZ Texting platform.

Over 240 current customers, from nonprofits and realtors to ecommerce businesses and educational institutions, were qualified based on account size.

Infographics - MethodologyInfographics - Methodology
2022Customer SurveyResults

EZ Texting is Easy

Customers who are Satisfied or Very Satisfied with EZ Texting’s Ease of Use
With EZ Texting, I know that I have a tool that I can get critical communication out in an instant.
Josh Thibodeaux
Safety Director, Keystone Engineering

Most EZ Texting customers have little, or zero, text marketing experience prior to using our platform. Regardless of marketing savvy or text capability, the majority of customers who participated in this survey consistently touted ease of use when describing the EZ Texting platform.

Text messaging software experience on average for
EZ Texting customers:
Customers who sign up with little to no text marketing experience

Most EZ Texting customers have little, or zero, text marketing experience prior to using our platform. Regardless of marketing savvy or text capability, the majority of customers who participated in this survey consistently touted ease of use when describing the EZ Texting platform.

EZ Texting is easy.
Bonnie Lacorte
VP, Student Engagement at
Ohio Technical College

An Indispensable Marketing Tool

We asked EZ Texting customers to quantify their ROI across key investment segments, and they consistently reported game-changing results, as the majority of customers surveyed said text marketing was very important or essential in their business.
indespensible-marketing-tool-chartindespensible-marketing-tool-chart
When you send a text, it doesn’t take very long ‘til your phone’s ringing. People are going to respond to what you sent.
Jann Parker
Owner, Billings Livestock Commission
Customers that Say EZ Texting is important to their organizations

When we asked EZ Texting customers how important EZ Texting is to their organization, the majority responded in the affirmative.

Customers’ feedback in the 2022 Customer Survey echoed what customers had organically reported over the past year — EZ Texting is essential to their business.

Most EZ Texting customers have little, or zero, text marketing experience prior to using our platform. Regardless of marketing savvy or text capability, the majority of customers who participated in this survey consistently touted ease of use when describing the EZ Texting platform.

EZ Texting is imperative to our business.
Jared DeBoer
Co-Owner ATX Auctions Salt Lake City

A Game-Changing Utility Player

With applications across multiple businesses and organizational functions — from giving a lift to marketing campaigns to halving time spent on communications — it’s no surprise that a range of professionals are adopting text marketing to send a variety of messages.

Top 5 EZ Texting Text Message Types
Survey Respondent Areas of Responsibility

We also found that 73% of our customers are actively working to expand their reach and grow their text marketing lists. They’ve come to the right place, as EZ Texting offers multiple ways to capture new contacts, including the ability to upload a complaint contacts list directly from a spreadsheet using our .CSV template.

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I truly believe lives were saved because of the platform.
David Steward
Bariatric Program Director at Bailey Medical Center

Conclusion

We’re always in conversation with our customers and use their feedback to continually improve the EZ Texting experience.

Through this process, EZ Texting customers will find even more opportunities to have personal conversations that strengthen relationships, increase engagement, and grow their business or organization.

With EZ Texting … I can see a direct correlation between the leads I get and the text that I’m actually generating.
Brad McCoy
Principal Lee & Associates Real Estate Brokerage Firm

Join the 210,000+ customers who have used SMS marketing to connect with their audiences.