Growing a Text Marketing Subscriber List with Keywords

A keyword is like a not-so-secret passcode that contacts can text to your phone number to access promotional offers and valuable information. Youll see them in ads prompting you to text 'JOIN' or 'SAVE' to a textable number and are an excellent way to grow your subscriber list. EZ Texting makes it easy. The first step is to create an incentive that will motivate people to use the keyword. Popular offers include free gifts, coupons, and promo codes as well as information, such as a virtual tour of a property that is for sale or rent. You can also use keywords to build lists for emergency notifications and alerts. Once youve selected your offer, its time to create your keyword campaign.