EZ Texting vs. Heymarket
Heymarket is a capable messaging platform, but it lacks key features SMS marketers rely on, and charges businesses more to access the ones it does offer. EZ Texting gives businesses a complete SMS marketing platform, with transparent and affordable pricing, deeper automation, and time-saving AI and marketing tools that help businesses drive engagement from day one.
- EZ Texting offers more affordable plans and greater pricing flexibility
- EZ Texting's entry plan includes what Heymarket charges more for
- EZ Texting has a more complete SMS marketing feature set
- EZ Texting offers more advanced automation and AI tools
More Value Across The Board: Compare Us Side-By-Side
EZ Texting Offers More Affordable Plans and Greater Pricing Flexibility
Heymarket's pricing may seem straightforward, but the costs add up quickly. A two-user minimum means businesses pay at least $48/month to get started, and text message credits aren't included in any of their plans. EZ Texting starts at $25/month and includes 500 monthly message credits, flexible credit add-ons with a 30-day rollover, and flat-rate pricing for additional team members.
FEATURES |  |  |
|---|---|---|
More Affordable Entry Plan |  $25/mo |  $24/user/mo; two-user minimum required ($48/mo to start) |
Messages Included In Plan | 500 message credits/mo | None included |
Flexible Message Add-Ons | Purchase any quantity | Can only purchase pre-set bundles |
Message Rollover | Credits rollover for 30 days | Use them or lose them |
10DLC Compliance Included | | $10/mo fee per registered use case |
Affordable User Add-Ons | $10/user/mo | $24/user/mo minimum, cost scales with plan tiers |
EZ Texting's Entry Plan Includes What Heymarket Charges More For
Heymarket locks some of its most essential features – mass texting, list segmentation, and AI – behind its Plus plan, and reserves valuable opt-in tools like keywords and signup forms for its Pro plan. EZ Texting includes core features on every plan, so businesses can send messages, grow their list, and connect with other platforms from day one, without having to upgrade to access the basics.
FEATURES | | |
|---|---|---|
Mass Texting / Campaigns | | Locked in $49/user/mo plan |
AI Features | | Locked in $49/user/mo plan |
Contact Lists | | Locked in $49/user/mo plan |
Contact Export | | Locked in $75/user/mo plan |
Keywords & Opt-In Tools | Includes sub-keywords | Locked in $75/user/mo plan Sub-keywords not available |
API Access | | Locked in $75/user/mo plan |
Integrations | | Only HubSpot available on entry plan |
Onboarding Assistance Available | | Enterprise only |
EZ Texting Has a More Complete SMS Marketing Feature Set
Heymarket's focus on an omnichannel inbox means businesses miss out on the SMS-specific tools they need. EZ Texting layers on the marketing features that help businesses drive conversions, build trust with contacts, and create more engaging campaigns. From payment links and a campaign scheduling calendar to a royalty-free media library and branded contact cards, EZ Texting gives businesses the right tools to strengthen their SMS strategy.
FEATURES | | |
|---|---|---|
Donation & Payment Links | Secured by Stripe | |
Branded Contact Cards | | |
Visual Campaign Scheduling Calendar | | |
Media Library Powered by Shutterstock | | |
Dedicated Short Codes | | |
EZ Texting Offers More Advanced Automation and AI Tools
EZ Texting’s Workflows support conditional logic that branches messaging based on what contacts actually say, not just whether they replied. Whether using the intuitive drag-and-drop builder or the YAML code editor, teams of any technical level can create sophisticated, personalized automations. And with AI that goes beyond message composition, EZ Texting helps businesses optimize their campaigns and unlock more value in the platform.
FEATURES | | |
|---|---|---|
Workflow Branching Based on Reply Content | | |
Visual Drag-and-Drop Workflow Builder | No technical skills required | |
YAML Code Editor | For advanced customization | |
Auto-Translate | 6 languages:
| 4 languages:
|
AI Recommendation Assistant | Insights that improve performance and ROI | |
Over 1,000 5-star reviews across G2, TrustRadius, Capterra, etc.
Switching to EZ Texting
Ready to get more from your SMS strategy without paying extra to access the features you need? EZ Texting offers businesses transparent pricing, a complete feature set, and the AI tools Heymarket only reserves for its highest tiers.
Contact us today and we’ll help you make the switch without the headache.
Frequently Asked Questions
EZ Texting starts at $25/month with 500 messages included. Heymarket requires a minimum of 2 users at $24/user/month, making the entry cost at least $48/month — with no messages included. EZ Texting also includes 10DLC compliance fees, which Heymarket charges an additional $10/month for.
Yes. Mass texting and campaign tools are included in EZ Texting's entry plan. Heymarket locks mass texting behind its Plus plan at $49/user/month. For businesses that need to send bulk SMS campaigns, EZ Texting's base tier delivers what Heymarket charges twice as much to access.
EZ Texting includes a visual drag-and-drop workflow builder, YAML code editor, and workflow branching at its standard tiers. It also supports auto-translate in 6 languages versus Heymarket's 4. An AI recommendation assistant for message optimization is included in EZ Texting, not available in Heymarket.
EZ Texting offers integrations with multiple platforms across CRM, email marketing, and business tools. Heymarket's entry plan limits integrations to HubSpot only, with broader integrations requiring higher-tier plans. EZ Texting includes integrations starting at its base tier with no plan upgrade required.
Yes. EZ Texting provides dedicated onboarding support for all customers — not just enterprise accounts. The platform includes contact import tools, and the EZ Texting team assists with the transition. Over 230,000 businesses have used EZ Texting, and the platform offers a 14-day free trial.
EZ Texting has earned over 1,000 five-star reviews across G2, TrustRadius, and Capterra. Customers report measurable results including doubled response rates, 50% increases in customer order engagement, and 300% sales growth from SMS campaigns. Dedicated onboarding for all plans contributes to consistently high satisfaction scores.
