Text Blasts Reach Your Audience Fast - SMS Blasts

What Is a Text Blast?

Sunglasses sale text blast example

A text blast is a text message sent from a single source to a large group of people simultaneously. A text blast message may contain links and may also be an MMS message and include images, but it’s always a simple and effective way to quickly reach large numbers of people all at once.

Sending an SMS blast has been identified as the most effective way for businesses to connect with customers, raise brand awareness, and increase purchasing intent.

Many businesses and organizations turn to an sms marketing service to communicate with their customers and members in a fast and engaging manner, and many people have received a text blast from their church, a political party, or even their employer.

Some organizations and jurisdictions look to text blast alerts as the fastest way to warn their audience of “imminent threats to safety or life.”

Why Use a Text Blast Service?

Reach More People

Text marketing's phenomenal 98% engagement rate makes a text blast the most efficient way to reach your audience all at once, no matter where they are. Segment your audience for better targeting, and reach out via two-way texting for closer, one-on-one conversations.

SMS Avoids Network Overloads

Emergency services choose to use text alerts because data networks can get overloaded during crisis situations. Text blasts can still get through when phone calls, emails, and MMS messages may fail. Schools, employers´ organizations, and hospitals tend to turn to SMS for the same reasons.

How to Send a Text Blast

Step 1 new textable number

To send a text blast you first need to sign up for an account with an SMS marketing service and register a textable number. Most SMS platforms offer a choice of packages depending on your anticipated use of the service. Some offer free trials so you can become familiar with the platform before committing and can even turn your existing landline into a textable number.

Step 2 upload contacts

Once your registration is approved, it’s time to upload your list of contacts. Make sure they’ve opted in to receive text messages from your business or organization.

Step 3 craft text messages

Figure out who your recipients are, make sure you’re sharing valuable information, and write your text blast. EZ Texting created AI Compose to help speed the process of message composition—and it could drive as much as a 30% increase in response rates.

Step 4 reporting

Measuring the success of your text blast. You can check delivery rates, open rates, and spikes in engagement—and read your replies—from any device at any time.

 

And because the best SMS platforms are browser-based, you can log into your account from any device, provided you have Internet access.

Why Text Blast Apps Are So Effective

Promotional wine text blast example

Mobile marketing is effective because of the intimacy and immediacy of text messaging. Research has found that more than 90% of Americans keep their mobile devices within reach at all times of the day, and most people tend to reach for their cell phones or smartphones as soon as they hear the ringtone of an incoming message.

As a result, 94% of text messages are opened and read within three minutes of receipt, compared to a three-minute open rate for email of just 22%. Direct mail and Social Media Marketing have even poorer response rates - just 29% of Tweets and 12% of Facebook posts are ever read - while text marketing performs four to five times better than online advertising for creating brand awareness and increasing purchasing intent.

Text marketing uses a channel of communication that most people are familiar with. You do not have to have any special technical skills to send a text message and, because people tend to reach for their mobile device as soon as they hear its ringtone, you do not have to design a creative advertisement or write an attention-grabbing headline for your message to be read.

What to Look for in a Text Blast Service

Not all texting services are created equal. The best text blast services, like EZ Texting, offer powerful features that can make your mobile marketing experience easier, cheaper to use, and far more effective. These features include:

  • Fast Registration Templates

    The option to save sent messages as templates so that you can use them again for future messages. This saves you time composing the same message multiple times if you run recurring campaigns.
  • Multimedia Files

    The option to complement - or replace - plain text messages with multimedia files such as images, video, and audio to increase the impact of your messages. As they say: “a picture is worth a thousand words”.
  • Tiny URLs

    The option to integrate tiny URLs into your text message or attach digital coupons and QR codes. When attached to a text, digital coupons have a redemption rate up to eight times higher than when attached to an email.
  • Contact Segmentation

    The option to divide your list of contacts into groups. By sending a text message blast from a computer to only those people for whom it is relevant, you avoid “wastage” and reduce your marketing costs.
  • Personalization

    The option to personalize your text messages with the recipients´ names. This particular feature helps to develop brand awareness and foster a relationship between the organization and the recipient.

    See All EZ Texting Features!

How to Grow a Text Blast List

Because of the potential for SMS marketing to be abused by spammers and hackers, you cannot simply purchase a list of cell phone numbers and upload it to the text marketing service. Sending a text blast from a computer - or from any device - is a permission-based activity and you have to build a text blaster contact list from scratch or from a database of customers that have already given you their permission to contact them.

There are various tools you can use to build your text contact list, including:

keyword is available for text campaign

1. Keywords paired with text short codes. Keywords are short words your customers text to your number, such as “SALE” or “COFFEE”, that unlocks information or a promotion. When the potential customer sends the Keyword to the text short code number, they are added to your database and opted in to receive future text messages.

sign-up form in-app example

2. Embedding digital text signup forms onto your site or social media can be an effective way to attract online visitors, especially if you offer a first-to-know exclusivity about forthcoming deals and promotions via text blast.

QR code in-app creation example

3. QR codes are an easy and effective way to quickly grow your text blast list. Add QR codes to signage, bags, and even receipts, and you’ll have loyal followers driving clicks and traffic in no time.

Text Blasts for Business

It has been reported that text blast messages containing links have a ten times higher click-through rate (CTR) than emails containing the same URLs. This is an important consideration for anyone running a business or nonprofit in a mobile-first world. In fact, brands utilizing text blasts for business to complement other forms of marketing report reaching up to 95% of their target audience.

Poll text blast example

Drive Engagement with SMS Polls

Polls are another way in which a business can generate engagement, develop brand awareness and increase purchasing intent. Learning how to create text polls you can add to your text blast campaigns can also give you critical insights into your audience.

Nonprofits Text

Power Your Nonprofit Using SMS Blasts

Texting for Nonprofits allows organizations to get closer to their volunteers and donors using the most popular and convenient communication channel available, text messaging. From soliciting donations and extending volunteer opportunities, to political campaign texting used to drive awareness of their candidate and issues, SMS blasts get your message out fast to those who matter most, your contacts.

SMS alert text blast example

Nothing Beats a Text for Emergencies

Due to data networks often being overloaded during crisis situations—and because SMS texting has a greater and immediate reach—many employers, schools and emergency services use SMS technology to send emergency text messages. The immediate reach feature is also an advantage when advising contacts of meeting cancellations or last-minute venue changes. The best SMS software will even advise you who has read your message so you can manually call anybody who may not be aware of an important or adverse event. Learn more about using text messaging for emergency alerts.

SMS marketing text blast example

Keep Everyone Informed with SMS Notifications

Text messaging's push notification nature means your message will be seen, making it the perfect channel for everyone from retailers who need to promote new products and employers looking to advise jobseekers of work opportunities to schools sending permission slips to parents and nonprofits looking to maximize event attendance. Some of the more unusual uses of an SMS marketing service include a lost pet finders´ service and a weather alert service for fans attending football games. Learn the difference between a push notification and text message.

Text Blast Rules & Regulations

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5 CTIA Text Blast Compliance Tips

  1. No Unsolicited Text Messages
  2. Use Proper Opt-In Methods
  3. Explain You Recurring Text Program
  4. Allow Customers to Opt-Out Easily
  5. Your Content Must Be Appropriate

Learn More About SMS Compliance

The rules for sending a mass message are quite rigid and contained within the Telephone Consumer Protection Act (TCPA) of 1991. The Act contains rules and regulations about building a contact list, giving contacts the option to opt out of your text blast service and specifying the frequency and number of messages that can be sent to prevent spamming.

As well as the TCPA, there is a “Code of Conduct” prepared by the Mobile Marketing Association with assistance from Yahoo, Microsoft, and Verizon. Although the “Code” includes guidelines for text marketing, it contains certain safeguards to protect individual privacy standards and avoid the introduction of further regulations. Even if your organization is not intending to use a text blast service for marketing, it is advisable to be familiar with the “Code”.

Finally, all text blast activity is subject to the rules of the Cellular Telecommunications Industry Association (CTIA). The CTIA is an Association of “carriers” (the telephone companies that carry and deliver your messages), and their rules stipulate what material is considered inappropriate - typically violence, hate speech, profanity, and the endorsement of illegal activity. Text messages that contain inappropriate material will not get delivered and likely result in text blast companies terminating your service.

Getting Started Today!

It's easy to get started and take advantage of the benefits a powerful text blast app can bring to your messaging strategy. EZ Texting is the best SMS marketing service with features designed to achieve maximum impact. Start your 14-day free trial today!