By: EZ Texting
If you haven't heard about text message marketing for business by now, you could be missing out on a valuable opportunity to connect with prospects and customers. The world's leading enterprises and organizations already leverage the power of text message marketing to initiate more effective and engaging marketing communications with prospects and customers.
We get it — sending your first text message blast might feel a bit overwhelming. Does text message marketing really work? Does text message marketing provide a positive return on investment? Is it easy to get started and maintain? These and other questions prevent even the savviest marketers from sending text messages.
However, you might be surprised to learn that sending a text message blast is super easy and most text message marketing software is purpose-built to drive immediate and measurable results. Follow this five-minute guide and start texting like a boss.
How to Send a Text Message Blast: A 5-Minute Guide
So, what is a text message blast? A text blast is a mass text message deployed from a single source such as a cell phone, laptop or other internet-ready device. The data doesn't lie — text blast marketing has been identified as the most effective way for businesses to connect with customers and build brand awareness:
- Among the 18-34-year-old age bracket, texting is the preferred channel for business notifications, promotions, reminders, and more.
- In-store and on-demand coupons see a redemption rate of 70-80%.
- SMS products engagement rates six to eight times higher than email marketing.
- The average response time for a legitimate email is 90 minutes, compared to 90 seconds for a text message.
Follow these simple steps to send a text message blast:
1. Advertise Keyword and Short Code
Sending a text message blast starts with advertising your keyword and short code. A keyword is a unique 12-character word or phrase that text marketing contacts use to communicate with your business. When paired with a short code, text marketing recipients can easily opt-in to ongoing communications. To better understand keywords and short codes, consider the following examples:
- Text 'HOME' to 797979 to learn more about the advertised listing.
- Text 'SUBSCRIBE' to 797979 to join our special rewards program.
- Text 'PIZZA' to 797979 for 30% of your next online order.
When a recipient texts the keyword to your assigned short code, they'll receive an instant response message which you can fully customize. Additionally, this action indicates that the recipient has officially opted-in to text marketing communications. Should the recipient want to opt-out, be sure to give them an opportunity and means to do so. After the recipient has subscribed, most businesses will include the keyword 'STOP' in all text messages.
2. Segment and Organize Contacts
Next, organize your text message marketing contacts. EZ Texting automatically segments contacts based on their opt-in source. However, you can further segment contacts into an unlimited number of groups based on purchase history, engagement, opt-in date, and more. The most effective businesses and organizations know that audience segmentation is an easy way to ensure that text marketing recipients receive the right text message at the right time. EZ Texting allows users to send text messages to a single group or multiple groups. And don't worry about sending your message to a contact twice if they're in multiple groups — EZ Texting automatically filters all duplicate entries!
3. Write Text Message Blast and Send
Next, write your text message blast. The most compelling and engaging text messages are easy to understand and actionable. There are thousands of potential messages that you can send including sales reminders, in-store promotions, appointment reminders, emergency alerts, polls, picture messages, videos, and more. Before hitting send, here's a quick checklist:
- Are there any spelling or grammatical issues?
- Are hyperlinks active and working?
- Are you targeting the right group(s)?
After you've double-checked everything, hit send!
4. Analyze Results
Finally, analyze your text blast results. What was the open rate? How many contacts opted-out of your text marketing communications? Most text marketing providers offer powerful analytics dashboards designed to give you key insight into texting performance. A greater understanding of text messaging data will help you craft targeted and engaging text messages in the future.
Send the Right Text Message Blast at the Right Time
Sure — you can follow these simple steps to send your first text message blast, but what does it take to become a text message marketing master? What do you need to know in order to craft the most compelling, actionable, and results-driven text marketing campaign? What are the keys to text marketing success?
The easiest thing you can do is speak to a member of our customer support team. We're happy to answer any questions you might have about text message marketing and, if the fit is right, help you set up your FREE EZ Texting account. In just five minutes, we'll help you send your very first text message blast — it's that easy!
Over the years, EZ Texting has supported thousands of industry-leading businesses craft wildly compelling and highly effective text marketing campaigns. There's a reason why more businesses choose EZ Texting than any other text marketing provider. We offer flexible pricing plans designed with you in mind!
Photo: Getty Images/xavierarnau