The EZ Texting Blog

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The EZ Texting Blog, from the team powering 230,000+ businesses to text.
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Image of laptop and always on button
Image of laptop and always on button
Always-On Campaigning: What Is It and Why Texting Is Integral For Your Strategy to Succeed
Discover how an always-on campaign approach to political texting can enhance vot...
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Illustration of a text platform sending texts to various phones, each with different icons, like question marks, megaphones, hearts, ♻️, etc.
Illustration of a text platform sending texts to various phones, each with different icons, like question marks, megaphones, hearts, ♻️, etc.
Agile Political Texting: Bet On A Safer Marketing Channel
Stay at the top of your political marketing game with texting tools for reaching...
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Spilt screen of 4+ different looking people with a close-up of them wearing an “I Voted” sticker
Spilt screen of 4+ different looking people with a close-up of them wearing an “I Voted” sticker
Why Texting Is The Best Direct Voter Contact (DVC) Strategy
Learn how campaigns can incorporate SMS texting into their DVC strategy to help ...
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Two side-by-side illustrations: (1) campaign rally, (2) campaign event with balloons/confetti. In the middle of the two illustrations is a phone with text messaging icons
Two side-by-side illustrations: (1) campaign rally, (2) campaign event with balloons/confetti. In the middle of the two illustrations is a phone with text messaging icons
Pivoting from Election Campaign Texting to Elected Office Texting
Maintain engaging constituent communication post-election win with these tips
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Illustration of hands holding up dollar bills, with a political-themed backdrop or near ballot boxes
Illustration of hands holding up dollar bills, with a political-themed backdrop or near ballot boxes
Conquer The Campaign Trail with $1,000: A Guide to Text Marketing for Elections
Learn how a small investment can win big for your political campaign
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Illustration depicting contacts getting filters by color lanes. The image begins with a bunch of dots or icons representing contacts that are all multi-colored and mixed together. In the middle of the image is a funnel or filter representing the act of uploading, and at the bottom of the image is an organized line of contacts pooling into their respective “lane” or list.
Illustration depicting contacts getting filters by color lanes. The image begins with a bunch of dots or icons representing contacts that are all multi-colored and mixed together. In the middle of the image is a funnel or filter representing the act of uploading, and at the bottom of the image is an organized line of contacts pooling into their respective “lane” or list.
How To Segment Target Voters in Texting Contact Lists
Find out how campaigns use voter segmentation to curate communication with their...
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Illustration of smartphones displaying various texts: product recommendation, order update, appt reminder
Illustration of smartphones displaying various texts: product recommendation, order update, appt reminder
AI's Role in Tailoring Personalized Text Marketing Campaigns
The future is now — craft more personalized texts with the help of AI.
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Illustration of a large generative AI symbol in the center with circles/clouds 360 surrounding
Illustration of a large generative AI symbol in the center with circles/clouds 360 surrounding
Implementing AI into Text Marketing Customer Service
Learn more about how text marketing embraces AI to enhance the customer service ...
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Illustration of people wearing “VOTE” pins
Illustration of people wearing “VOTE” pins
What Political Campaigns Can Learn from Text Marketing
Connect with voters just like businesses connect with customers — using text mar...
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Illustration of our political icon, a brain and a heart all tracing back to a smartphone
Illustration of our political icon, a brain and a heart all tracing back to a smartphone
Personalization in Political Texting: The Power of a Personal Touch
Find out how personalized political text messages can help improve voter engagem...
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Illustration of several people reading a text on their phones, with political icons and/or icons of megaphones, exclamation points, etc. in the background
Illustration of several people reading a text on their phones, with political icons and/or icons of megaphones, exclamation points, etc. in the background
8 Winning Text Messages for Political Campaigns
Learn to reach your audience and engage voters with the best SMS message example...
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Illustration of four voters from four generations (Baby Boomer, Gen X, Millennial, Gen Z)
Illustration of four voters from four generations (Baby Boomer, Gen X, Millennial, Gen Z)
Texting Across Generations: Reaching Voters of All Ages
Get to the heart of what your voters care about with these strategies for genera...
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Illustration of a checklist with political icons surrounding it
Illustration of a checklist with political icons surrounding it
8 Digital Political Campaign Tools & How to Use Them Synergistically
Reach voters effectively & efficiently with these must-have political campai...
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Illustration of website on mobile phone with Subscribe Today button
Illustration of website on mobile phone with Subscribe Today button
What Is Click-to-Text & How Does It Benefit My Business?
Click-to-Text allows your leads to opt in with the click of a button! Read this ...
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Illustration of a smartphone displaying an evite with RSVP symbols (like thumbs up, heart, “yes!”, etc)
Illustration of a smartphone displaying an evite with RSVP symbols (like thumbs up, heart, “yes!”, etc)
How to Send an Evite via Text Message and Increase Event Attendance
Get more people to your next event with these expert tips for sending an evite t...
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