Tired of working your tail off to get 10 out of 50 people to open your emails?
What if you could get 49 out of 50 to read your messages? It's possible, with bulk Short Message Service (SMS) marketing.
We're not kidding. People read 98 percent of their texts and only open 20 percent of their emails.
With a channel that strong you don't want to get marginal results by using a subpar bulk SMS software. But how do you know a good one when you see it?
We'll show you what matters most in a bulk SMS software for business promotion.
The Best Bulk SMS Software for Business Promotion
As a leader in the bulk SMS software space for more than a decade, we've helped over 160,000 customers grow their organizations with text marketing. Here are a few of the things you should look for in a bulk SMS provider.
Robust Feature Set
Most marketers are surprised by the number of things you can do with mass text messaging beyond just delivering static messages.
Service businesses use text messages to deliver appointment reminders and drastically cut costly no-shows. Savvy marketers use SMS to conduct preference polls to learn what their contacts want so that they can provide customers with better products and services. Many companies use text message chat solutions to field customer service requests and provide an exceptional experience that makes their brand remarkable.
Business text messaging app features should include:
- Drip Campaigns
- Recurring Texts
- Appointment Reminders
- Multimedia Messaging Service (MMS) Functionality
- Link Shorteners
RELATED READING: The 13 Must-Have Features of a Business Text Messaging App
The best bulk SMS software providers all have a common trait—fantastic support teams. Look for a software solution that delivers responsive, knowledgeable, and friendly customer support. The company should staff team members who not only know the software like the back of their hands but also understand the text marketing best practices and the secrets that will help you get off to a strong start.
Here are a few of the reviews on G2 Crowd that mention EZ Texting support.
It is very easy to use and they have great customer support if you need any help.
The once or twice I've needed to contact support - I received help immediately.
Lots of good features but the best is that they have a very responsive chat support to answer all my questions... and I had a lot!
The tech support folks are super kind and attentive.
The support is unmatched! Loved the customer service.
One of the biggest factors that lead to text marketing success is building a strong list of interested contacts. With careful planning, creativity, and the right tools in place, you can launch a text marketing subscription campaign that runs on autopilot and grows exponentially.
Make sure you work with a bulk SMS software that provides simple Keyword and Short Code tools to help you build a healthy subscriber list. You'll reserve Keywords through your provider which people can text to a Short Code as a way to opt-in to your text marketing messages. Finding and reserving available Keywords should be super-easy.
Also, look for a software provider that offers customizable sign-up forms which you can embed on your website and social media pages to collect opt-ins.
Ease of Use
Let's face it, we all sometimes suffer from shiny-object syndrome. Some marketers search for the slickest-looking software but fail to consider a more important factor—ease of use.
Text messaging is a simple communications channel. There's no algorithm to optimize for like you have to do with Google and Facebook. You don't have to come up with catchy subject lines just to get people to read the message as you do with email. You just make a simple message, select the right group of contacts, and send.
Your software should make this process as easy and intuitive as possible. Take a potential software for a test drive before signing on and don't forget to look for reviews that mention ease of use. Here are a few of our G2 Crowd reviews, which mention how easy our platform is to use.
Very user friendly! It was easy to set-up, add phone numbers and send messages.
The interface is very easy to understand, and our office manager was able to get up to speed real quick.
"Works well, is fast and easy to use. Never had an issue."
If you need a product that is affordable, easy to set up, and very easy to use, I recommend trying EZ Texting.
Test Our Business Bulk SMS Software Today
If you're looking to promote your business with bulk SMS software, you'll want to take advantage of our free trial which includes plenty of credits for you to test our platform with. Our signup process is simple. In five minutes, you'll send your first test text message and learn how our system works.