Text to vote polling is an effective and inexpensive way to generate customer engagement, increase brand awareness and keep your finger on the pulse of your customers´ purchasing intent. Text to vote SMS polls are simple to set up, cost pennies to run, and can be more relevant to and effective for your business than any other method of market research.
Furthermore, due to the speed at which text voting works, you could devise a text poll in the morning, and have the results in the afternoon. This could be an important consideration if you are hosting an event and want to prepare for the number of attendees, or if you are planning a promotion and want to ensure you have sufficient stock available to meet demand.
What Are Text to Vote SMS Polls?
Text to vote SMS polls are polls sent out by SMS that ask your customers to reply with their choice from a selection of options. Why an SMS poll? Because 98% of the population has access to a mobile device that can receive text to vote SMS polls. Currently around 68% of the population has access to a smartphone, so any poll you conduct using an app or tool other than SMS could be excluding 30% of your customer base.
Another advantage of SMS polling is that 98% of SMS text messages are opened and read within three minutes of delivery. This compares favorably with a 22% open rate for email, particularly if you are looking for a quick response to your poll. Response rates for SMS polling can be as much as eight times higher than for email polling, giving you a far more accurate picture of your customers´ opinions.
Getting Set Up for SMS Polling
In order to run an SMS poll, you have to be subscribed to a text to vote polling service. Subscribing to a text to vote service is usually free and, once subscribed, you have the choice of purchasing a monthly package of text messages in advance or paying as you go. The advantage of purchasing a monthly package in advance is that you often get a custom keyword included in the package.
Custom keywords are usually single, memorable words that are associated with your business. They are typically used to get customers to opt in to receive texts from your business - for example `Text “pizza” to 313131 to receive a free beverage with your next order´. When the customer texts the keyword “pizza”, they opt in to receive your marketing text messages and their details are added to your database.
How to Run a Text to Vote Polling Campaign
Once you have compiled a database of opted-in customers, you can start engaging with them via text to vote SMS polls. The text to vote polling service to which you have subscribed should have a poll builder feature that guides you through the process of creating and sending your text poll. You simply write the question, select the various answers, and add a closing time and date for the poll.
The possible answers are known as “sub-keywords”, and you can use up to five sub-keywords in each text voting campaign. Using the keyword “pizza”, you could ask your customers to select their favorite topping and reply with a choice from:
- “pizza pepperoni” (where “pizza” is the keyword and “pepperoni” is the sub-keyword)
- “pizza sausage”
- “pizza mushroom”
- “pizza plain”
- “pizza onions”
You can compose an auto-reply for when your customers text their replies - thanking them for their participation - and select whether or not you would like to automatically send the participants the results of the SMS poll once it has closed. You can also select whether or not you want to allow multiple votes in your SMS poll from the same telephone number.
Monitoring Text Voting Analytics
Once your text poll has been sent, you can monitor your customers´ replies in real time through the text to vote service. The software used for text polling has a “Results to Date” button within the “View My Polls” window. This displays the votes in graph form as they arrive. The results can be exported as a CSV file that will also display the telephone numbers of your customers who participated in the poll.
The software reports on delivery rates, open rates, reply rates and spikes in engagement. With these text voting analytics you can fine-tune future text polling campaigns and SMS marketing campaigns to maximize the impact of your text messages. Successful text polling tends to get shared and remembered, increasing awareness of your brand and potentially growing your database of customers.
Other Uses of Text Polling
Text polling also offers benefits outside of the retail industry. Many different organizations can take advantage of the intimacy and immediacy of SMS text messaging to solicit their members´ opinions on a number of community issues. Churches, schools, political parties and voluntary organizations already use bulk SMS messaging to connect with their parishioners, parents, voters and volunteers; and text polling can help further develop those relationships and bond communities together.
An example of how SMS polling can work for a faith-based organization is for the pastor to send out a choice of topic options for the following week´s sermon. The parishioners text back with their replies, and the pastor discovers the issues his congregation feels are most important to them. Similar text polling by schools to parents could help determine future curricula, while political parties can use text to vote polling to assess voters´ opinions on specific policies.
Try Free Text Polling from EZ Texting
If you would like to know more about text to vote polling, we invite to try free text polling via our “Free and EZ” texting plan. Our “Free and EZ” texting plan has no subscription fees, allows you to send up to 250 texts free of charge each month, and provides access to a full text to vote service. While only a “demo keyword” is included in the free text polling offer, it will still give you a good idea of how text to vote polling works and whether or not it will be of benefit to your business.
For further information about our free text polling offer, do not hesitate to contact our team of Client Success Managers. Our team will guide you through the process of setting up your account, explain more about how the text to vote service works, and organize your demo keyword so you can start building your contact database right away.
Please note that there is no credit card required to take advantage of our “Free and EZ” texting plan, no contracts to sign, and no obligation for you to subscribe to a higher level of service at any time. We feel that text to vote SMS polls are important tools to help your business generate customer engagement, increase brand awareness, and shape your future marketing campaigns. We are convinced that, once you have tried our “Free and EZ” free text polling offer, you will feel that way too.