SMS Polling – Text to Vote
With the help of our SMS polling feature, we assist your business in developing an effective and inexpensive way to generate customer engagement, increase brand awareness and keep your finger on the pulse of your customers´ purchasing intent. Polls are simple to set up, cost pennies to run, and have the ability to be more effective for your business than any other method of marketing research. In fact, 98% of SMS text messages are opened and read within three minutes of delivery. This compares favorably to a 22% open rate for email, ultimately providing you a far more accurate picture of your customers’ opinions.
How it Works
1. Create Your Survey
Create your survey, including the chosen keyword. We’ll provide you with 5 options for which users can choose from.
2. Promote to Those Who Opted-In to Your Service
Promote your survey by sending an SMS message to opted-in users. Include what the survey is about, how they can benefit, and what steps to take.
3. Wait for Customers’ Response
Customers reply to the initial survey question with their response. Afterward, they’ll be greeted with a follow-up message that your business can customize with a “thank-you” and/or reward.
Setting Up SMS Polling
In order to run a text to vote polling campaign, you’ll need to be subscribed to a service provider, such as EZTexting. Subscriptions are typically free, however, from there you have the option of choosing a monthly package of text messages or paying on an “as-needed” basis. While on-the-go options are beneficial, they do not include a custom-created keyword, like their counterpart.
Custom keywords are usually single, memorable words that are associated with your business. They are typically used to get customers to opt-in to receive texts from your business - for example `Text “pizza” to 313131 to receive a free beverage with your next order´. When the customer texts the keyword “pizza”, they opt-in to receive your marketing text messages and their details are added to your database.
How to Run a Text to Vote Polling Campaign
When you log in to your SMS service providers’ platform, you should see an option to create a poll with easy-to-follow instructions that guide you through the process. This process will include writing your question, selecting the various answers and adding a closing time/date.
Here are a few examples of the types of questions you can ask:
- Multiple Choice
- What is your favorite type of pizza topping? (1=pepperoni, 2=sausage, 3=mushroom, 4=plain, 5=onions)
- What type of pizza would you like to see added to our menu?
- Number Range
- On a scale of 1 to 5 (5 being the best), how would you rate your most recent experience at our establishment? Reply with a number between 1 and 5.
- Would you recommend us to a friend? Reply with “Yes” or “No”
- I am always satisfied with the quality of my meal when visiting X Pizza shop. Reply “True” or “False”
You can compose an auto-reply for when your customers text their replies - thanking them for their participation, followed by some sort of reward, if applicable. You’ll also have the ability to send participants results of the SMS poll once it has closed, as well as choosing the option to allow multiple votes from the same telephone number.
Monitoring Text Voting Analytics
Once your text polling has been sent, you can monitor your customers´ replies in real time through your service provider. Results are typically reported in graph form as they arrive, and can also be exported as a CSV file that will display the telephone numbers of the customers who participated.
Other statistics you’ll be able to analyze include:
- Delivery rates
- Open Rates
- Reply Rates
- Spikes in engagement
With this valuable information, you’ll have the luxury of fine-tuning future SMS polls to maximize the impact of your text messages. Successful text polling tends to get shared and remembered, increasing awareness of your brand and potentially growing your database of customers.
Get a Free Trial of Text Polling from EZ Texting
If you would like to know more about text-to-vote polling, we'd like to suggest a Free Trial of one our texting plans. While only a “demo keyword” is included with the Free Trial polling offer, it will provide you a general idea of how polling works, and whether or not it will be of benefit to your business.
For further information about our free polling offer, do not hesitate to contact our team of Client Success Managers. Our team will guide you through the process of setting up your account, explain more about how SMS polling works, and organize your demo keyword so you can start building your contact database right away.
*Please note that there is no credit card required to take advantage of one of our Free Trial texting plans and no contracts to sign.