Your Members Want to Hear From You
Think about when you receive a text message. You notice that message, and -- if a response is warranted -- likely respond very quickly. You appreciate the timeliness of text messaging, the fact that you are receiving information in near real-time. There’s also an intimacy to text messaging that is not found in other means of mass communication.
Your members rely on your activities and outreach to improve their working lives. They want to hear from you...and they want to be confident that communication coming from you won’t be missed. And they -- like you -- almost certainly use text messaging in their daily lives. With text messaging, you can assemble your members at a moment’s notice, which is particularly effective if you’re seeking a powerful response to ongoing salary and benefits negotiations. You can also rely on text messaging just to keep your members engaged, with updates, inspirational messaging, and more. Divide your contact list into groups representing specific demographics or locations for more targeted outreach.