Maximizing Reach and Engagement: The Essentials of Bulk Text Messaging

What Is Bulk Text Messaging?

Bulk messaging uses SMS technology to send out mass messages to their audience quickly and efficiently.

It requires that the organization has a database of contacts who have given their permission to be contacted by text.

Once you have a database of opted-in contacts, you can upload it to a bulk text messaging software provider, like EZ Texting. This service will hold your contacts and allow you to send bulk text messages. Within seconds, your contacts will receive your message on their mobile device.

What makes it powerful is its immediacy and personal touch. The average for our customers is that 98% of their contacts read their text within 5 minutes of hitting send.

sending bulk sms message across country

With the rise of mobile usage, bulk texting has become an essential tool for businesses looking to connect with their customers in a fast-paced world.

It's alternatively referred to as Application-to-Person (A2P) or mass text messaging. Any texting categorized as regular Person-to-Person (P2P) interaction falls under the umbrella of bulk text messaging.

The Cellular Telecommunications and Internet Association (CTIA) distinguishes typical P2P activity by outlining specific thresholds.

  • Up to 15-60 messages per minute
  • Up to 1,000 messages per day
  • Up to 100 unique recipients
  • 1:1 ratio of outgoing to incoming messages (with some latitude in either direction)

What happens when a customer responds? Your business or organization effortlessly continues the conversation while EZ Texting records delivery rates, open rates, spikes in engagement, and other vital performance metrics.


Importance of Bulk Text in Business Communication

Bulk text messaging offers an effortless and secure way to reach large audiences of opted-in contacts. It’s a critically important tool in marketing communication strategies today.

Whether for promotional campaigns, internal announcements, or customer engagement, its scalability and directness offer effective information distribution and help you drive authentic engagement at scale.


Evolution & Adoption of Bulk Text Messaging Solutions

Evolution timeline of text messaging

Bulk text messaging has become essential for businesses like yours to communicate with supporters, customers, volunteers, donors, or other members of any given target audience.

It started off as just a simple way to send lots of messages at once, but now it's much more. These days, it's all about sending personalized messages to the right people, at the right time.

With so many people using smartphones, businesses have seen the value in using bulk text messaging to get their message out there quickly, cost-effectively, and with little to no effort.

Now, businesses can use automation and smart tools to send bulk texts automatically and analyze how contacts respond.

As these tools get smarter, they'll change the way we communicate even more, making things faster and more efficient for everyone involved.

Benefits of Bulk Texting


Instant and Direct Delivery

Bulk texts are typically delivered instantly, ensuring that your message reaches recipients promptly.


High Open Rates

Bulk texting has exceptionally high open rates, often exceeding 95%. This means that the vast majority of contacts will see your message.


Cost-Effective Marketing & Promotions

With low per-message costs and high response rates, bulk text messaging offers a high return on investment for businesses of all sizes.


Increased Customer Engagement & Loyalty

Text messages are more likely to be read and responded to by contacts and customers, making them an ideal channel for engaging with the right people at the right time.


No Hidden Fees

EZ Texting transparently discloses the costs related to A2P 10DLC registration, and our plans are crafted to streamline the process, minimizing any inconvenience.

Examples: The Best Bulk Text Messaging


Retail businesses leverage bulk text messaging to quickly communicate important updates, enhance customer engagement, and drive sales by sending targeted promotions, discounts, and event notifications directly to customer's mobile devices. By personalizing messages based on customer preferences and purchase history, you can foster stronger relationships with your audience and increase brand loyalty.

  • Personalized recommendations
  • Abandoned cart recovery
  • Flash sales & limited-time offers
  • Restock alerts

sms retail

sms healthcare


Healthcare organizations utilize bulk text messaging to improve patient communication and engagement. For example, they can send appointment reminders, medication alerts, and health tips directly to patients' phones. Additionally, these messages can effortlessly share important healthcare information, such as updates on disease outbreaks, vaccination campaigns, or changes in healthcare policies.

  • Appointment reminders
  • Medication adherence
  • Health tips & education
  • Follow-up care


Political bulk text messaging empowers organizations to mobilize supporters, quickly share campaign updates, and considerately solicit donations or volunteers effectively. By sending targeted messages to segmented audiences based on demographics, interests, or geographic location, political entities can engage voters on pertinent issues and encourage participation in events such as rallies, debates, or voting drives.

  • Direct donor outreach
  • Cause awareness
  • Volunteer management
  • Event reminders

sms politics

sms real estate


Real estate agents are using bulk texting in some very creative ways. Imagine you're driving by a house you're interested in, and there's a sign with a simple instruction: "text HOUSE16 to 858585 for more information." By sending that text, you could instantly receive a reply message with a link to photos of the house, nearby attractions, maps, or any other details you might want. It's a convenient way for buyers to get a sneak peek into properties they're interested in, right from their phones.

  • Property listings
  • Open house invitations
  • Price reduction alerts
  • Referral requests


Bulk texting for schools taps into a widely used communication method to promptly share vital information with students, parents, teachers, and staff. It can also enhance the learning experience. Schools leverage bulk text messaging to announce delayed openings, notify parents about permission slips, and maintain alignment among faculty and staff. Additionally, educators utilize bulk text messaging services to host remote Q&A sessions with students ahead of exams.

  • Announcements
  • Parent-Teacher communication
  • Emergency alerts
  • Admissions & enrollment

sms education

Best Practices for Implementing Bulk Text Messaging

  • icon subscribers

    Building Permission-Based Subscriber Lists

    To ensure the success of your bulk text messaging campaigns, start by building permission-based subscriber lists. Obtain consent from recipients before sending messages to maintain compliance with regulations and foster positive relationships with your audience.

  • icon crafting messages

    Crafting Compelling and Relevant Messages

    Craft messages that are compelling and relevant to your audience. Personalize content when possible and tailor messages to meet subscribers' needs and interests. By delivering valuable and engaging content, you can increase open rates and drive desired actions.

  • icon testing and optimizing

    Testing and Optimizing Message Content and Timing

    Test different message content and timing strategies to optimize campaign performance. Vary message length, tone, and call-to-action to identify what resonates best with your audience. Additionally, analyze engagement metrics to refine your approach over time.

  • icon compliance

    Ensuring Compliance with Regulatory Requirements

    Stay informed about regulatory requirements, such as the Telephone Consumer Protection Act (TCPA), to ensure compliance when sending bulk text messages. Understand the rules surrounding consent, message content, and opt-out procedures to avoid legal issues and maintain trust with subscribers.

The Best Bulk Text Messaging Service

EZ Texting best bulk sms service

EZ Texting has been providing bulk text messaging services for businesses and organizations since 2006.

Over time, we have developed our group texting platform to be feature-rich while remaining easy to use. We back our service with industry-leading customer support, so, although no special design or technical skills are required to use our service, there will always be help available if needed.

Many of the features on our platform are designed for convenience. A scheduling feature enables businesses to compose messages in advance and send them when they will attract the most attention.

The same feature can be used to send SMS drip campaigns. Sent messages can also be saved as templates to save time and effort when preparing future campaigns.

Features to further increase the impact of messages include the option to customize bulk text messages by including each individual recipient's name.

We also make it possible for businesses and organizations to create tiny URLs and QR Codes—QR codes are particularly effective if a quick response to a bulk text message is required—and our poll builder feature is incredibly versatile yet still easy to use.

For larger businesses and organizations, we can provide tools to integrate EZ Texting with popular web applications such as Salesforce and MailChimp, and APIs are available for developers who want to build our group texting platform into their own applications.

We can also arrange for dedicated short codes and vanity short codes for businesses that want their short code number to be as memorable as their bulk text messages (an example of a vanity short code is 466453, which spells 'Google' on a keypad).

Future Trends and Innovations in Bulk Text Messaging

AI personalization

AI-Powered Personalization & Recommendation Engines

We'll likely see more AI-powered personalization and recommendation features in bulk text messaging.

These tools will analyze user data to send tailored messages, boosting engagement and sales.

Chatbot for conversational messaging

Integration with Chatbots for Conversational Messaging

Combining bulk text messaging with chatbots will create more interactive conversations.

Chatbots will answer customer questions, offer immediate help, and make transactions smoother, boosting satisfaction and improving communication.

Security and privacy

Enhanced Security & Privacy Measures

Amid rising privacy concerns, bulk text messaging platforms will enforce robust security measures like encryption, multi-factor authentication, and strict privacy compliance to safeguard user data during delivery and storage.

Ready to Start Bulk Text Messaging with EZ Texting?

Our service allows you to send important messages to groups of people, encouraging feedback, generating engagement, and developing relationships. Thousands of organizations already use SMS software to benefit their businesses and communities.

Thanks to our years of experience and deep carrier relations, EZ Texting offers the fastest registration in the industry. You can sign up for free and have your account set up and ready to send professional text messages to your contacts in no time.

It's really easy to get started. However, if you really want to get results, we recommend talking to one of our "textperts" at EZ Texting. Our team will be able to answer any questions about how bulk text messaging software works, how to best use the bulk messaging tools to create a database, and the legal requirements for sending a mass text online.

We can even give you tips on maximizing engagement with a bulk text message marketing service. Start your bulk text messaging journey today by learning more about group texting for business, or if you're ready, get started with a free 14-day trial.


Yes, bulk texting is legal, but businesses must ensure compliance with regulations such as the Telephone Consumer Protection Act (TCPA) and the CAN-SPAM Act. This includes obtaining proper consent from recipients before sending them text messages, providing opt-out options, and adhering to rules regarding message content and frequency.

Bulk texting can benefit a wide range of businesses across various industries, including:

  • Retail stores 
  • Restaurants 
  • Service-based businesses (e.g., salons, gyms) 
  • Non-profit organizations 
  • Educational institutions 
  • Healthcare providers 
  • Real estate agencies 
  • Event organizers 
  • Political campaigns

Businesses can build a list of contacts for bulk texting by:

  • Collecting phone numbers from customers at the point of sale or during sign-up processes. 
  • > Offering incentives such as discounts or promotions in exchange for opting in to receive text messages. 
  • > Using online forms or surveys to collect contact information from website visitors. 
  • Importing existing customer data from CRM systems or other databases (ensuring compliance with privacy regulations).